Technology management Assignment Example | Topics and Well Written Essays - 250 words

Technology management - Assignment Example (Use that answer to explain you decision as CEO) Spreading breweries all over China is a better than building one huge brewery because of a breakdown of one of the breweries others will serve the market with the product. Anheuser-Busch InBev has the largest brewery in the world and it has managed to get its products worldwide through establishment of several branches of breweries in many nations. Setting up several branches has enabled the company to cut down the cost of exporting the products from a single source (Esterl, 2013). Partnering of Anheuser-Busch InBev with already established brewers in China is a perfect idea as it assists the company to market its brands along with already products in the market. The idea also reduces competition that the rival companies may offer in the market as the completion may lower profits (Esterl, 2013). Off shoring is a way of outsourcing an enterprise in another nation to enhance the growth of the company. For instance, Anheuser-Busch InBev Company setting up its breweries in china is a form of off shoring in order to tap a market that other brewers have not fully satisfied with the product (Esterl, 2013). The top five beer consuming countries in terms of the total amounts of beer drink are, China, America, Brazil, Germany and Russia. The best strategy for the InBev company to market its products in one of these heavy beer consuming nations is by partnering with the local beer producing companies to ease competition of its products with the local rivals in that country (Esterl,