Arent Animals Victims Too Professor Ramos Blog

Arent Animals Victims Too Aren’t Animals Victims Too?  â â â â â â â â â â When you hear the word casualty who do you naturally consider? Nowadays regularly a portion of the primary things that strike a chord are the youngsters and instructors in the most recent school shooting or the lady in the film business that at last approached about the sexual maltreatment she persevered through a couple of years back. Be that as it may, do you ever consider creatures casualties? Creatures have become the overlooked survivors of today’s society. What have they done to merit this? The appropriate response is literally nothing. It is difficult to have accurate quantities of what number of creature misuse cases there are on the grounds that there are such a large number of various fields of creature remorselessness, for example, accumulating, inhumanity, starvation, kicking, striking, and so forth. Creature misuse is commonly characterized as purposeful conduct that causes torment, enduring or passing of a creature (Ascione Shapiro, 570); savagery and carelessness are normally included. At the point when creature savagery is brought to open consideration, individuals scan for the best alternatives to manage such occasions. Tips on acknowledgment of creature cold-bloodedness can be effectively found with a snappy online pursuit. Furthermore, enactment condemning this conduct as of now exists on a state by state premise, yet these never really forestall the issue. Early location and treatment for the individuals who are slanted toward these activities of creature misuse ought to be the initial step. Since late nineteenth century each state has added to its own enemy of pitilessness rule. Most states depend on a similar idea of creature cold-bloodedness in current enactment, all the more normally human activities that incur agony or enduring on any non-human creature. Each state’s hostile to remorselessness law has various meanings of â€Å"animal† received in their laws. For instance, California’s hostile to pitilessness law expresses that its necessities apply to â€Å"any warm blooded creature, winged animal, reptile, land and water proficient or fish† (California Penal Code 2014). Subsequently, any infringement of this law takes into consideration a wrongdoing or crime allegation with or without a fine up to $20,000. Over half of state sculptures additionally remember for hostile to mercilessness enactment a necessity for guiding as a component of condemning; the indicted party is liable for the expenses of such treatments. While enactment is imper ative and essential for the condemning of creature misuse, laws never really forestall this conduct. Recently has there been logical investigation of creature maltreatment by individuals, starting during the 1970s. The mental network has been exploring creature remorselessness as an indicator of future human animosity and indifferent viciousness. Since that time considers have been directed recommending that youth creature savagery predicts future relational brutality (Holoyda and Newman 134). In 2000, creature misuse turned into an indication of direct issue as indicated by the American Psychiatric Association. This data at that point prompted concentrates in adolescents as a subtype of lead issue. Conduct of those with lead issue additionally frequently incorporates setting flames, tormenting, and constrained sex (Ascione and Shapiro 573). Lead issue is characterized as kids or teenagers that have a scope of standoffish conduct. It has been indicated that youngsters determined to have lead issue frequently have a past filled with misuse.  Physically and explicitly manhandled kids are bound to become abusers of creatures themselves (Boat et al. 813). Youngsters known to have lead issue are twice as liable to have been explicitly mishandled themselves; this relationship is steady and archived (Boat et al. 817). Youngsters with direct disarranges are by all account not the only people that show harsh practices. Lead issue is perceived as an essential for the conclusion of Antisocial Personality Disorder (APD) in grown-ups; Gleyzer et al talk about a noteworthy relationship in the article Animal Cruelty and Psychiatric Disorders (260).â Reef et al likewise examine direct disarranges, taking note of that direct issues are prescient of future problematic issue for as long as 24 years (1121). Prescient practices connected to creature savagery and an example of occasions that can prompt direct issue make acknowledgment of high hazard people handily cultivated. On the off chance that the potential for creature savagery is distinguished, there are benefits effectively accessible that could fill in as a structure for counteraction techniques. Projects right now accessible are intended to work with in danger youth that shift in force and span. Instances of these projects include: Disregard Me-not ranch gives an after school program explicitly for in danger youngsters and families in savage networks, were members are shown the capable consideration of animals (Ascione and Shapiro 580). Buddy (People and Animals Learning) is a day camp for in danger youth that permits youth to pick up life experience while working in creature safe houses and natural life restoration focuses (Ascione and Shapiro 580). Undertaking Second Chance shows sympathy, delicacy and responsibility by blending teenagers with cover hounds, while likewise encouraging solid social connection. An expansion in higher reception rates was likewise observed (Ascione and Shapiro 580). Anicare and Anicare Child are outpatient programs focused on families previously related to having a past filled with creature misuse. These families do exclude the individuals who have just been determined to have significant insane issue and offer intellectual and social treatments; youngsters are better ready to understand creatures and make wellbeing connections (Ascione and Shapiro 582). Green Chimneys is a live in program for upset youngsters that incorporate the individuals who misuse creatures. Youngsters live at a working homestead for a while; individual and gathering treatments are offered notwithstanding different exercises (Ascione and Shapiro 582). A large number of these sorts of projects are results of systems set up with different human help, criminal equity, instructive, and accommodating social orders and safe houses (Ascione and Shapiro 580).â Even with programs like these, and with the accessibility of mental medicinal services, just around half of youngsters and youths with mental clutters will get treatment.â Although direct disarranges speak to just 2.1 percent of scatters generally speaking, this shows a huge absence of treatment that could fill in as counteraction toward creature savagery overall. To break the pattern of creature coordinated brutality and effect the counteraction of creature remorselessness it is imperative to address the perplexing idea of damaging home conditions where pitilessness to creatures is happening. These occasions are frequently predicated by different kinds of maltreatment in future guilty parties, and acknowledgment of maltreatment in youngsters and of other key practices by these kids is crucial to forestall future creature mercilessness. While society is prepared follow up for the benefit of mishandled creatures with legalistic movement, next to no has been cultivated to really address the issue. Ascione, Frank R. what's more, Kenneth Shapiro. Individuals and Animals, Kindness and Cruelty: Research Directions and Policy Implications. Journal of Social Issues, vol. 65, no. 3, Sept. 2009, pp. 569-587. EBSCOhost, doi:10.1111/j.1540-4560.2009.01614.x. This article â€Å"People and Animals, Kindness and Cruelty: Research Directions and Policy Implications† gives numerous models in approaches to forestall youth lead issue and as a side effect of that creature cold-bloodedness. Models incorporate instruction, in danger populaces, and intercession and treatment; terms and definitions are given. This article gives the structure to my purposed arrangement/avoidance of creature cruelty.â This is an insightful distributed writing audit that gives master ends. Vessel, Barbara W., et al. Youth Cruelty to Animals: Psychiatric and Demographic Correlates. Journal of Aggression, Maltreatment Trauma, vol. 20, no. 7, Oct. 2011, pp. 812-819. EBSCOhost, doi:10.1080/10926771.2011.610773. This article, â€Å"Childhood Cruelty to Animals: Psychiatric and Demographic Correlates.† centers around the information that underpins the connection between's creature pitilessness and psychological instability in youngsters. The article finds that youngsters who execute mercilessness to creatures are in danger for additional direct confused conduct. I am utilizing the information and summarizing a portion of the ends to help my contention. This source is dependable in light of the fact that it is a review study that is distributed in an insightful diary. Gleyzer, Roman M.D., et al. Creature Cruelty and Psychiatric Disorders. Journal of the American Academy of Psychiatry the Law, vol. 30, no. 2, 2002, pp. 257-265. EBSCOhost, 0-search.ebscohost.com.catalog.llu.edu/login.aspx?direct=truedb=sihAN=SM195963site=ehost-livescope=site. â€Å"Animal Cruelty and Psychiatric Disorders† is a review study that looks at mental scatters and creature remorselessness. Creature savagery is one of a few standoffish practices identified with direct scatters in adolescence. I am utilizing this article to help the contention that associates creature brutality and mental disorders.â This source is tenable in light of the fact that it is a review study that is distributed in an insightful diary. Holoyda, Brian J. what's more, William J. Newman. Youth Animal Cruelty, Bestiality, and the Link to Adult Interpersonal Violence. International Journal of Law and Psychiatry, vol. 47, Jul-Aug, 2016, pp. 129-135. EBSCOhost, doi:10.1016/j.ijlp.2016.02.017. Survey of this article gave data about the historical backdrop of creature insurance laws, current California law and the connection to mental enthusiasm into creature remorselessness. Holoyda and Newman draw a connection between youth creature cold-bloodedness and future brutality. I am utilizing this article to help the requirement for anticipation of youth creature cold-bloodedness. This is an insightful distributed article composed by educators of psychiatry at UC Davis School of Medicine and Saint Louis University School of Medicine Merikangas, Kathleen Ries. â€Å"Prevelence and Treatment of Mental Disorders Among U

Recommendation Letters for Midlife Graduate Students

Proposal Letters for Midlife Graduate Students Pondering evolving professions? Graduate school is the pass to a lifelong change; its not only for late alumni. Numerous grown-ups consider coming back to class to acquire a bosses or doctoral qualification and start the profession they had always wanted. Think graduate school is just for the youthful? Reconsider. The normal alumni understudy (crumbling over experts and doctoral projects in all fields) is well more than 30 years old. Midlife candidates to graduate school have exceptional concerns. For instance, what do you do about letters of suggestion when youve been out of school for 10 years? That is an extreme one. Before you surrender to finishing another single guys degree or, more awful yet, abandon applying to graduate school out and out, attempt the accompanying: Contact your teachers from school Teachers save records on understudies for quite a long time. Its a since quite a while ago shot, however, on the grounds that teachers are known to proceed onward to different schools or resign, yet attempt in any case. All the more significantly, teachers presumably wont review enough about you to compose a skilled letter. While its accommodating to acquire at any rate one letter from a teacher, it probably won't be conceivable to contact your old educators. What at that point? Join up with a class Before applying to graduate school, take a stab at taking a couple of classes, either at the undergrad level if youre entering another field or at the alumni level. Exceed expectations in those classes and let your educators become more acquainted with you. In the event that theyre doing research in your general vicinity of intrigue, volunteer to help. Letters from personnel who realize you presently will help your application monstrously. Ask an administrator or business to compose for your sake Given that most alumni applications require three letters of suggestion, you may need to look past staff for your letters. A manager can expound on your hard working attitude, excitement, development, and beneficial experience. The stunt is guaranteeing that your official comprehends what graduate entrance advisory boards are searching for in candidates. Give your arbitrator all the data the individual in question needs to compose a magnificent letter. Incorporate a depiction of your business related encounters, why you wish to go to graduate school, your aptitudes, and capacities just as instances of how your present work exhibits those aptitudes and capacities. At the end of the day, consider precisely what youd like the letter to state, at that point give your chief all that the person needs to compose that letter. Give expressions and sections that contain significant material and models representing your abilities; this can enable your manager to outline the undertaking and thei r assessment. It can likewise unpretentiously direct your letter author; be that as it may, don't anticipate that your administrator should just duplicate your work. By aiding - giving point by point data and direction - you can impact your letter by making it simple for your boss. A great many people like simple and your letter is probably going to mirror that.

8 Ways To Effectively Build Your Personal Brand

8 Ways To Effectively Build Your Personal Brand Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now! 8 Ways To Effectively Build Your Personal Brand Updated On 23/04/2017 Author : Kim Willis Topic : Business Short URL : http://bit.ly/2ozjuQQ CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlog Personal branding has become an extremely important factor with one’s professional success. Personal branding allows you to market yourself to potential employers, business partners and clients by highlighting your strengths while concealing your weaknesses. Similarly, a strong personal brand can have a huge impact on the opportunities one can get. Hence, it’s important that professionals know how to effectively build their own personal brands. 1. Determine exactly what type of brand you want to portray and stick with it The first step when you’re establishing a solid personal brand is the determination of the type of brand or image you want to portray. Ask yourself some important questions like, how do you want to be seen by potential customers? Or what impression do you want to leave your customers? 2. Write an excellent, telling and descriptive resume â€" post it online Writing an excellent resume and positing it online is a surefire way of establishing a solid personal brand. Excellent resumes are telling and descriptive â€" they highlight the applicant’s skills while at the same time concealing the applicant’s weaknesses. 3. Use real professional pictures as avatars whether it’s on Facebook or on online forums Another way of building a solid personal brand is by injecting professionalism into your social accounts and online forums. Thus, the best way to inject professionalism is by using real professional pictures on your online accounts. 4. Use the power of social media; build your personal brand with Facebook and Twitter Social media is the most powerful type of media these days â€" it beats mainstream television and radio by leaps and bounds. That is why it’s imperative that you utilize social media primarily the social networking site Facebook and the micro-blogging platform Twitter when building a strong personal brand. 5. LinkedIn â€" a great way to connect with professionals you’ve worked or partnered with .IRPP_button , .IRPP_button .postImageUrl , .IRPP_button .centered-text-area { min-height: 86px; position: relative; } .IRPP_button , .IRPP_button:hover , .IRPP_button:visited , .IRPP_button:active { border:0!important; } .IRPP_button { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #3498DB; } .IRPP_button:active , .IRPP_button:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .IRPP_button .postImageUrl { background-position: center; background-size: cover; float: right; margin: 0; padding: 0; width: 30%; } .IRPP_button .centered-text-area { float: left; width: 70%; padding:0; margin:0; } .IRPP_button .ctaText { border-bottom: 0 solid #fff; color: inherit; font-size: 13px; font-weight: bold; letter-spacing: .125em; margin: 0; padding: 0; } .IRPP_button .postTitle { color: #ECF0F1; font-size: 16px; fon t-weight: 600; margin: 0; padding: 0; width: 100%; } .IRPP_button .ctaButton { background: #ECF0F1; color: inherit; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; margin: 18px 14px 18px 14px; moz-border-radius: 3px; padding: 12px 0; text-align: center; text-decoration: none; text-shadow: none; webkit-border-radius: 3px; width: 80px; position: absolute; } .IRPP_button:hover .ctaButton { background: #e6e6e6; } .IRPP_button .centered-text { display: table; height: 86px; padding:0; margin:0; padding-left: 108px!important; top: 0; } .IRPP_button .IRPP_button-content { display: table-cell; margin: 0; padding: 0; padding-right: 10px; position: relative; vertical-align: middle; width: 100%; } .IRPP_button:after { content: "; display: block; clear: both; } READThe New Google Advertising Its Effects On FacebookLinkedIn is one of the most popular professional networking sites of today. LinkedIn allows you to network with people withi n your niche â€" potential and past employers, investors and creditors among others. 6. Set up your own blog or website â€" don’t commit the mistake of blogging with free platforms Setting up your own blog or website is another effective way of building a strong personal brand. Starting a blog or a website won’t cost that much (less than $100 a month). One thing that you should remember is to stay away from free blogging platforms. Free blogging platforms limit your creativity and bind you to play their own rules. 7. Network aggressively; make yourself as accessible as possible Aggressive networking can also go a long way in helping you establish a solid personal brand. Make yourself as accessible as possible by promoting yourself not just in Facebook, Twitter and LinkedIn but also in social bookmarking sites, article directories and in video marketing platforms like YouTube. 8. Learn how to help others by providing things of value such as an eBook or a podcast Helping others is the greatest way to build a solid personal brand â€" at least to the person you’ve helped. Always provide something of value such as an eBook or a podcast that can be downloaded from your blog or website. Your personal brand can serve as your ticket and gateway to success but that doesn’t mean that success is entirely dependent on the personal brand you’ve established. There are a lot of things that should also be considered such as the person’s knowledge and skills, the level hard work and patience a person exerts and the opportunities that come by. This article is written by Kim Willis is a Brisbane SEO consultant and works with online businesses. If you wish to write for us, kindly check this.

Vaccinations And Immunizations Of Vaccinations - 1597 Words

Vaccinations and immunizations are given by injecting a small sample of a known virus into the human body to strengthen the immune system. The body will fight off and become immune to the virus, no longer being able to contract the disease that the virus may cause. Although science has proven time and time again that vaccines are here to help our safety and us, some people are still skeptic about them and refuse to be vaccinated. This choice puts others at risk. Misinformation about vaccinations may be the underlying cause of the fear that pushes people to refuse vaccinations. Some people are afraid of contracting diseases after getting vaccinated, and others are afraid of other side-effects that vaccinations may cause including brain†¦show more content†¦Orozco believes that if a person decides they do not trust vaccines that they should not be forced into them or learn about them, because â€Å"we live in America where we’re supposed to be able to choose what we wa nt† (November 03, 2017). Information about vaccinations and whether or not people would accept them more if they were more educated about them was gathered during an interview. For the purpose of the interview, the interviewee asked for their name to be left out. Their thoughts on vaccinations were that vaccinations are harmful and that anyone can get sick if something goes wrong. The interviewee stated, â€Å"vaccines cause illnesses so thank goodness there is a way to not have to get them†. The interviewee must have been speaking about the exemptions that are provided for people who have different personal and religious beliefs on the vaccinations. When asked if it was possible that people may be more willing to have vaccinations if they knew more about them, the interviewee stated â€Å"yeah, it’s possible but a lot of people know the dangers of it already and even if they know more about it they are still going to have their own opinions about them†. The interviewee spoke on how to g et the information about vaccinations and said that someone who was interested in that information might be able to have a sit down with their healthShow MoreRelatedImmunizations And Vaccinations : A Hot Topic1426 Words   |  6 Pages Immunizations and Vaccinations: A Hot Topic Crystal L. Clauser Frostburg State University Immunizations and Vaccinations: A Hot Topic In the United States, the childhood immunization schedule recommends that children receive approximately 15 vaccinations by 19 months of age, and it specifies ages for administration of each vaccination dose (Luman, Barker, McCauley, Drews-Botsch, 2005, p. 1367). According to the Centers for Disease Control and Prevention, a vaccine is a product thatRead MoreVaccination Controversy : Immunization Controversy1257 Words   |  6 PagesRunning Head: Immunization Controversy Page 1 Immunization Controversy Living in an environment where we are prone to many viruses, it’s very important that one take the proper precautions or considerations to control the risk of getting affected. However, when utilizing the ability of not becoming infected, one may question the fact weather there’s an actual effective form of prevention or not. To clarify the uncertainty, over many years one of the most strategic methods that have been used forRead MoreChildhood Vaccinations And The Immunization Schedule3666 Words   |  15 PagesAbstract A first time parent is researching the benefits of childhood vaccinations and the immunization schedule. But there are some articles that strike concern into the parent; articles claiming vaccinations cause asthma and childhood allergies. And yet articles for the exact opposite, defending the safety of vaccinations. In a world with easy access to all forms of information, both credible and not, how do we evaluate the correlation of vaccines and childhood allergies? The purpose of thisRead MoreChildhood Immunizations And Universal Vaccination1371 Words   |  6 PagesChildhood Immunizations and Universal Vaccination in the U.S. Brianna D. Lumpp Kennesaw State University WellStar School of Nursing Nursing 3302: Professionalism and Ethics in Nursing Spring 2015 November 10, 2015 Childhood Immunizations and Universal Vaccination in the U.S. For years, universal childhood vaccinations have been a deliberated and debated topic among much of the population. Those who are in support of vaccination, including healthcare providers, believe that vaccinationsRead MoreVaccinations And Immunization : Infection Of The Variola Virus1302 Words   |  6 Pages- Vaccinations/Immunization, allows for individuals to become resistant to infection, caused by a pathogen. Vaccines, either oral or injected, are prepared with a weakened or dead disease causing microorganisms /pathogens. This vaccine is given with the intensions of provoking a immune response to the disease, on a minor level. This vaccination allows for the immune response to create antibodies, and memory cells, so that if infected with a strong version of the pathogen, the body will be immuneRead MoreBaby Immunizations - The Vaccination Dilemma. Loving-Attachment-Parenting.Com.1279 Words   |  6 PagesBaby Immunizations - The Vaccination Dilemma. Loving-Attachment-Parentin g.com. Loving-Attachment-Parenting, n.d. Web. 20 Dec. 2016. This article discusses a few of the immunizations children under the age of two are expected to get and what ingredients are in vaccines. Children are expected to receive 32 vaccines by the age of two, most of them containing various toxins. These toxins are in vaccines in order to attempt to strengthen the immunity over the disease; however, they are also known toRead MoreVaccines And Immunizations On The Health Of Citizens Of The World Over The Years : Water Purification And Vaccinations Essay2113 Words   |  9 Pagescitizens of the world over the years: water purification and vaccinations. Vaccinations are important and vital to maintaining a long and healthy life, in conjunction to immunizations. There is indeed a difference between a vaccination and an immunization. A vaccine contains a live, but weakened, or dead germ that is able to cause a particular disease such as tetanus or the flu. A vaccine is the action of being injected with a germ and immunization is the action of t he body developing antibodies againstRead MoreChildhood Inoculations974 Words   |  4 Pagesnecessity and safety of childhood vaccinations. The Centers for Disease Control and Prevention (CDC) recommends a series of vaccinations that include 26 doses of various vaccinations before age 6. Each state regulates and enforces the requirements for childhood vaccinations in the United State. Some parents believe that vaccinations can be harmful and want the right to choose to raise their child without immunizations. Since effective widespread immunizations have been accomplished, incidencesRead MorePros And Cons Of Vaccination1665 Words   |  7 PagesVaccinations, Worth A Shot! Mandated Vaccinations are a huge argument right now because of health and disease issues. There are people on both sides of this argument. Some people are against vaccinating their children because they feel they are being forced to have their child get vaccinated. While some people feel the need that vaccinations are important to protect themselves from any illness or diseases. Vaccinations should be mandatory for all schools and health care purposes. For one, peopleRead MoreThe Effects Of Vaccination On Children s Children1725 Words   |  7 PagesINTRODUCTION Vaccination is widely considered one of the greatest medical achievements of modern civilization (Harvard Law School, 2007). Childhood deaths from infectious diseases were commonplace less than a generation ago; however they’re now increasingly rare due to vaccines. In order to be effective at eliminating communicable diseases, vaccines must be administrated to a sufficient level of people in the community. However, there has been plenty of controversy over the morality, ethics, effectiveness

Business Models Of Internet Finance - 1699 Words

Abstract The internet finance industry is newly developed in China, with only a very brief history. However, the industry is growing at a rapid pace and is becoming a significant part of the overall financial industry in China. In terms of financial functions, internet finance is mainly comprised of payment and settlement services, sales of asset management productsï ¼Å'and financing. Without discussing any one particular area in depth, this paper is intended to provide a broad overview of each of the business models of internet finance in China, their development and how they interact with the traditional financial sector. I. Introduction Internet finance has started in China years ago with online settlement and payment products. However, it is only in recent years, with the widespread of many internet financial innovations, that internet finance has gained so much popularity and became so relevant to people’s everyday lives. With only a few years of growth, the internet finance models are far from mature. But with the development of the internet ecosystem and internet technologies such as mobile payment, social networking, and cloud computing, internet finance is going to be constanly evolving. The rise of e-commerce is probably the most important factor driving the internet finance industry’s success in China. E-commerce has experienced rapid growth in China in recent years. E-commerce transactions has grown from 0.3 trillion RMB in 2009 to 1.3 trillion RMB in 2013. That isShow MoreRelatedApplication Assignment : Strategic Assessment Essay1728 Words   |  7 Pagesa multinational company that is a leader in internet related products and services. It specializes in online advertising, search engine, cloud based solutions and software. Google believes in information to be available across the globe and as such have offices in more than 600 countries, maintain more than 180 internet domains and offer interfaces in more than 130 languages. (Google) SWOT Analysis of Google Internal Strengths Weaknesses Global business understanding Financial situation dependentRead MoreOvierview of Management1177 Words   |  5 PagesThe purpose of this paper is to examine the primary management functions and its relation to KFF by describing who is responsible for each function, to explain how technology and the Internet are utilized and how it affects management, and cite an example using KFF organization that illustrates Porter’s Five Forces model. The Primary Functions of Management Planning and Strategizing â€Å"Planning and strategizing and two sides of the same coin. For a company to be successful, the goals of individualsRead MoreNetflix Is An American Multinational Provider For On Demand Internet Streaming Media And Flat Rate Dvd Rentals1647 Words   |  7 PagesNetflix is an American multinational provider for on-demand internet streaming media and flat rate DVD rentals by mail service. The company was established in 1997 by Marc Randolph and is based out of Los Gatos, California. The company began as a subscription-based service in 1999 that was at the time limited to DVD rentals. In April of 2011, Netflix had over 23 million subscribers in the US and over 26 million worldwide. As of January 2016, Netflix has reported that it has 74 million subscribersRead MoreFinance Is The Field That Deals With Investing Money And Studying Cash Flow Data944 Words   |  4 PagesI am a junior at Missouri State and majoring in Finance. Finance is the field that deals with investing money and studying cash flow data. Finance majors generally end up working for a company studying the amount of risk involved in a project and calculating the return that can will be gained from taking on the risk associated with each project. People who work in this field are considered to be part of corporate finance. There is also the opportunity to become a consultant and help outside personsRead MoreCase: International Trade and Trade Finance885 Words   |  4 PagesFITTskills: International Trade Finance Case Study #1: New Modes of Trade Finance Case Study #1: New Modes of Trade Finance Trade finance in the twenty-first century: plug and pay? Palate-Able Delights (PAD) is a niche retailer of high-end food products imported from various parts of the world. Iranian saffron and caviar, French champagnes, Italian truffles and olive oils, vintage balsamic vinegars, fine cheeses, reserve wines from the leading vintners, even limited-availability spring waters†¦ifRead MoreOverview of Management1112 Words   |  5 Pagesprocess and answer phones. The Administrative Assistant performs all the basic clerical functions needed by Kathy. (Apollo Group, 2007). Kudler has a store manager for each store; Harvey Stephens is the Director of Finance and Accounting. Harvey is plans and directs all aspects of finance and accounting activities for Kudler Fine Foods. Harvey also develops and implements goals, develops policies, and priorities. Harvey prepares reports of estimated future revenue and costs; this will give Kathy aRead MoreProject Deliverable 1: Project Plan Inception Essay1192 Words   |  5 PagesPlan Inception Our Internet based company with the gross revenues of more than $35 million dollars per year. We are planning to merge with multinational company of equal size. Our company currently uses operational systems and relational databases but desire to expand into data warehousing. We will be integrating different technologies from different solution providers and incorporate industry best practices in connection with the development of technological system. Internet-based industry is aRead MoreGe Money America Essay1125 Words   |  5 PagesAssignment #2 – GE Money America Case Study GE Money America (formerly GE Consumer Finance) is the consumer finance brand for GE Consumer Finance worldwide. With more than $163 billion in assets, GE Money is a leading provider of credit services to consumers, retailer, and auto dealers in fifty countries around the world. GE Money Americas offers a range of financial products, including private-label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel andRead MoreOverview Of Kudlers Management Essay example1352 Words   |  6 PagesDel Mar, and Encinitas). The company specializes in gourmet foods, fine wines, and cheeses. This paper will underline Kudler’s management, and explain how technology and the Internet are used and have impacted the organization. From Kudler’s revision, this paper will also identify examples of the five forces of Porter’s Model. Overview of Management - Kudlers Fine Foods â€Å"Successful organizations know how to manage people and resources efficiently to accomplish organizational goals in tune withRead MoreBrief Literature Review on Online Advetising884 Words   |  4 Pagesthe revenues at present are estimated to be Rs. 80 cr. and are expected to increase six times more within the next five years. In Nigeria, Internet as a medium is accepted by a wider industrial segment that includes automobiles, telecom, education, banking, insurance, credit cards, FMCG (Fast Moving Consumer Goods), apparel/clothing, durables, media, business services and tourism. Out of these , it is estimated that the banking, FMCG and insurance sectors together account for 45% of the total advertising

Consequences Of The Magna Carta - 1009 Words

In the year 1606, a joint-stock company called the Virginia Company was granted a charter by the King granting them a settlement in the New World. Alongside granting the Virginia Company a section of land in the New World, the charter permitted the colonists with the same rights and liberties as an Englishman, even though they were an ocean away, and banned colonists from trading with any foreign countries besides England without the Kings approval. However throughout the years the colonists Englishman rights were constantly violated. Outlined by the colonists in the Declaration of Independence, the king â€Å"deprived [the colonists] in many cases, of a Trial by Jury†, a fundamental Englishman right outlined in the Magna Carta. The King was†¦show more content†¦However his suggestion wasn’t passed because a new thirteen representatives and votes were seen as too powerful and could easily block votes. Alongside with these many violations of the Virginia Charter , the colonists grew annoyed that they were not allowed in foreign trade amongst any countries other than England. The Virginia Charter outlined that any foreign trading â€Å"without the Licence of [English government officials]† would result in all of the Goods and Chattels of† of the offender and the ship â€Å"wherein such Transportation was made† would be â€Å"forfeited to [the English government officials]†. Later in the Declaration of Independence, the colonists admitted their frustration with the King â€Å"cutting off [the colonies] Trade with all parts of the world†. With the many violations of the colonists â€Å"right as an Englishman† and limited colonial freedom in foreign trading outlined in the Virginia Companys charter, the colonies grew frustrated with their motherland England and grew to recognize the overbearing tyrannical grip it had on the American colonies. With the growing despise of their across seas English govern ment, it would only be a matter of time that Virginia would construct their own government that would later lay the framework of revolutionary America’s democratic system. The first Virginia colonists encountered many complications in the first years of settling in the Americas. Their initial goal being toShow MoreRelatedThe Magna Carta: Still the Basis of Society for Good Reasons1699 Words   |  7 PagesThe Magna Carta was an English document that was issued on June 15, 1215 and was used for the purpose of limiting the power of the King. It was written in Latin and was the first written constitution of Europe. There were 63 clauses in the Magna Carta and many of the clauses were about property rights for the barons, however many of the benefits were only given to the rich and many people never had a voice in the British government. The Magna Carta was a great achievement for the English barons andRead MoreThe Magna Carta: Text Analysis Essay1299 Words   |  6 PagesThe Magna Carta : Text analysis. The Magna Carta, also known as The Great Charter, is a compendium of 63 charters firstly written in Latin by Stephen Langton the archbishop of Canterbury. He was the representative of all the Barons who acted as a group. Although, it has been translated into English in different occasions the title of the charter remains in Latin. The document was signed by King John of England, the king at the time ,on the 5th of June of 1215 on the bank of the river Thames, in theRead MorePublic Law And Private Law1555 Words   |  7 Pagesgoverns the relationship between employers and employees. For example labour law deals with issues such as minimum wage, working conditions, pay equity, etc. The 3 Historical Sources of Law include the Code of Hammurabi, The Mosaic Law, and the Magna Carta. The Code of Hammurabi is one of the earliest records of written law, it is a collection of 282 laws inscribed on a stone pillar. Hammurabi’s code practiced ‘an eye for an eye’, which is why I chose to draw a picture of eyes. The paraphrase ‘anRead MoreThe Magna Carta Is The Cornerstone Of The Individual Liberties Essay1806 Words   |  8 PagesThe Magna Carta is among those historical texts that are frequently cited, rarely read, and even more rarely understood. I came across it for the first time at Law school, where it was taught as â€Å"a historic text of immeasurable constitutional importance†. I conscientiously wrote this down – we didn’t have laptops in those days - and then quickly forgot it. I forgot it because I never understood the real significance of the document until recently. The Magna Carta is the cornerstone of the individualRead MoreDifferences Between Feudalism in Europe and Japan Essay1031 Words   |  5 Pagesthere will be consequences for them. For example, the vassal can leave the lord if he does something wrong. This implies limited government because the lord is the local government. He is supposed to keep the peace and resolve consequences. â€Å"No freeman shall be taken[,] imprisoned[,] diseased[,] exiled[,] or destroyed[,] except by the lawful judgment of his peers or by the law of the land.†10 This helps prove European feudalism always had some limits on the lord because in the Magna Carta, the king/lordRead MoreThe Founding Of The U.s. Political System1766 Words   |  8 Pagesthe applicable consequences. Similarly, the Magna Carta and the English Bill of Rights were written to let the citizens of Britain and England be able to have a relatively fair amount of power in respect to the government. The Magna Carta, or the Great Charter, was written by barons to protect their property and rights from a tyrannical king. The practical matters expressed in the legal document regard the feudal society the barons lived in. Although the authors of the Magna Carta did not think collectivelyRead MoreThe Bill Of Rights, And The Magna Carta1852 Words   |  8 Pagesamendments of the Bills. It will also take a look into the states roles, when it is passed down from the rights that the federal government has reserved. I will be covering the topics listed below. A. Compare and contrast the Bill of rights, and the Magna Carta. B. Analyze 2 steps of the justice process from arrest to jail. C. Identifying the amendment attached to arrest, search and seizure. D. Compare and contrast probable cause, and suspicion. E. Identify 2 areas where exclusionary rule does not applyRead MoreThe Constitution And The Articles Of Confederation1411 Words   |  6 Pagesbalances as well as trial by jury from Solon. However, they did not want to have poleis because they wanted to keep everything unified, not pushed apart. From Britain, the Founders derived most of the Bill of Rights as well as the Magna Carta. They instituted the Magna Carta from when King John was ruling and the people decided that he was too powerful, and they needed to take some of the power away. For instance, they took ideas from Voltaire, Montesquieu, Hobbes, and Rousseau. John Locke was alsoRead MoreCivil War Between the King and England Essay592 Words   |  3 Pagesthe Royal family and Parliament. To begin, religion played its part of the argument. Major issues between the parliament and James conflicted because James was about the absolute monarchy oppose to the parliament which had shared power and the Magna Carta. James I believed under the Divine right of theory rather than parliament elected as representation for the people to help govern. James had no shame in asking the parliament for money to help finance his government but also his lifestyle. As statedRead MoreThe Battle Of The American Revolution2391 Words   |  10 Pagesimperial policies, which later led to the American Revolution. The American Revolution was a comprehensive revolution, which included economic, political and social causes. When the American Revolution ended with the Treaty of Paris in 1783, the consequences of the American Revolution could also affect nation politically, socially, and economically. The economic cause of the American Revolution was Britain’s imperial policies based on recovering of the debts between 1763 and 1776. Beginning with

Business Communication and Sustainability- MyAssignmenthelp.com

Question: Discuss about theBusiness Communication and Sustainabilityfor Growth. Answer: Introduction The major belief of Sustainability is to make certain that the entire obtainable resources will be managed for upcoming generations. Living sustainably is concerning life within the means of our natural systems or atmosphere and accomplishing that our lifestyle does not damage culture and society (Markard, Raven, and Truffer, 2012). The purpose of this report is to discuss about the various aspects of the sustainability and also to explore various types of innovative and new practices that can promote the same in the growth and development of the countries. The report is related to the sustainable environment management to ensure that the growth and development taking place do not affect the natural resources and maintained for the future generations. In the recent years, there is a growth and development in the concern for the climatic and environmental changes taking place with the increase in the poverty, disparity in the society, social inequality, etc. that altogether putted the sustainable management in the spot light (Schot, and Geels, 2008). The government of the countries, nationalities, international policy makers, cross-county people, and academics are showing their concern and promoting the same for the sustainability. Two Aspects of Sustainable Living There are four major considerations that are required for the process of sustainability. These aspects are termed as the pillars of the sustainability that are environmental, social, cultural and economic The environmental aspects are related to the promotion of the knowledge related to the sustainability and to maintain the biophysical systems that are present in the ecosystem of the earth. They are related to the structure, function and operations of thee natural ecosystems. They are also related to the interactions between the natural ecosystems and the people present in these ecosystems (Akkerman, Farahani, and Grunow, 2010). The environment factors are the major planner on which the concept of sustainability depends as there is direct relation between the sustainability and environment. It is the pillar in which half of the sustainability depends. The other aspect of sustainability is social aspect that acknowledges that there must be equality in the society within the generations, ethnic groups and social groups. The social aspects are inclusive and related to the well being of the mental health and mentality of the human being present in the country (Wiek, Withycombe, and Redman, 2011). The unity of the communities is based on the distribution of the fair resources. So it is very relevant that the distribution of the resource must be equal among the societies so that there is a parity and equality along the citizens of the national and worldwide. Cultural aspects are to acknowledge the types of needs and requirements to nourish and also to share the ethics and values of the culture in which the development and growth taking place. These values and ethics represent the entire diversity to the world wide population. The cultural aspect is also related to the need of political stability so that people can express their views very freely and also feel free to participate in the process of decision making (Timur, and Getz, 2008). The process of addressing these kinds of needs help the nations to build the flexibility for the future generations. Economic aspects are related to the relations and interactions of the individuals with the natural environment. As it is the fact that human being use natural resources form the environment to create goods and services for the use and to add value in there and others lives. The economic aspect focuses on the use and wastage, optimization and disposal of the natural resources, etc. That may take place due to the capacity of the planet. This aspect encourages an equal and far system of the trading that equal division of the cost and benefits of use of natural resources (Clark, Tomich, Van Noordwijk, Guston, Catacutan, Dickson, and McNie, 2016). It further tires to promote and encourage the process of creativity and innovation in the developments that ultimately leads o the sustainable future. A model showing that how the aspects of the sustainability like social, economic, cultural and environmental are related to each other. The main purpose of these aspects is to promote strong sustainability. There are various types of model that helps in the promotion of the same (Melville, 2010). The aim of this mode is to show that how the economy of the society is an act as a subset of the same and it is situated in the entire society. Explore relevant innovations to ensure sustainability. It also says that the very thing present in the society and economy is situated within and they are related and entirely dependent on each other in short, there is a strong connection between the society, economy and environment. Form this, the result is that is there are any changes take place in the society, it impact the environment and the entire economy of the country (Carpenter, Mooney, Agard, Capistrano, DeFries, Daz, Dietz, Duraiappah, Oteng-Yeboah, Pereira, and Perrings, 2009.). This is the strongest relationship present that ultimately affects the process of sustainability. For example, the units of oceans are considered as the natural resource but get affected by the pollution and fishing that directly or indirectly affects the environment, the socio-culture aspect affect on the sea is through food harvesting that affect the culture and social behaviour (Ostrom, 2009). At last the economic impact of the tourism and fishing. Explore Relevant Innovations to Ensure Sustainability There is a new change to explore to the required innovations to ensure sustainability by taking steps related to the sustainability oriented innovation. It is a new aspect that helps the countries and companies to have sustainable management. According to this innovation there is appositive impact on the capital stock, encompass new ideas, found old ideas that have some new purpose, etc. It also helps to describe full range of new and innovative products so that improvement can bring (Lang, Wiek, Bergmann, Stauffacher, Martens, Moll, Swilling, and Thomas, 2012). There are many drivers of sustainability that help to explore it in a better way. The process of sustainability is simply related to the process of innovation. The innovation take place in the society with a mind set to bring betterment and positivity in the society and country. The process of innovation can be promoted by better designs and new type of technologies that are eco friendly and do not harming the social values and ethics. This can be achieved by exploring new learning, and bringing transparency in the corporate social responsibility and eco friendly aspect by the leaders of the company and country should apply all the above mentioned aspects (Vaaland, Heide, and Grnhaug, 2008). The innovation and sustainable management related to the social and economic development that results in the technology changes and new discoveries. The key success of the sustainable development can be achieve only when these changes take place by keeping the view of future generations (Finkbeiner, Schau, Lehmann, and Traverso, 2010). The entire solution take place for the Growth and development must be integrated with the future generation. The fact is that changes are tremendous but only if they do not harm the natural resource and future generations. Data Collection Methods In order to search the methods of data collection primary and secondary research of sustainability has been conducted. Some in-depth data have been extracted for the secondary ata present on the news articles, etc. as it is the fact that the secondary data provide the entire history of the sustainable management of the countries (Connelly, Ketchen, and Slater, 2011). Conclusion This report showed that sustainability has become one of the major aspect and concern for the government of the countries. Many countries and its government have decided their annual plans with and objective to achieve to achieve sustainability in their nations. This can be set as a benchmark for the other nations who still not giving priority to the sustainable development. The major aspect and the key success in the process of achievement of sustainability take place when all the groups form all the levels of management commit to apply the sustainable development in their organization. This can be initiated by the leaders and the managers of the company and also the top level management plays a vital role as they are the one who make policies and strategies related to the same. References Markard, J., Raven, R. and Truffer, B., 2012. Sustainability transitions: An emerging field of research and its prospects.Research Policy,41(6), pp.955-967. Schot, J. and Geels, F.W., 2008. Strategic niche management and sustainable innovation journeys: theory, findings, research agenda, and policy.Technology analysis strategic management,20(5), pp.537-554. Akkerman, R., Farahani, P. and Grunow, M., 2010. Quality, safety and sustainability in food distribution: a review of quantitative operations management approaches and challenges.Or Spectrum,32(4), pp.863-904. Wiek, A., Withycombe, L. and Redman, C.L., 2011. Key competencies in sustainability: a reference framework for academic program development.Sustainability science,6(2), pp.203-218. Timur, S. and Getz, D., 2008. A network perspective on managing stakeholders for sustainable urban tourism.International Journal of Contemporary Hospitality Management,20(4), pp.445-461. Clark, W.C., Tomich, T.P., Van Noordwijk, M., Guston, D., Catacutan, D., Dickson, N.M. and McNie, E., 2016. Boundary work for sustainable development: natural resource management at the Consultative Group on International Agricultural Research (CGIAR).Proceedings of the National Academy of Sciences,113(17), pp.4615-4622. Melville, N.P., 2010. Information systems innovation for environmental sustainability.MIS quarterly,34(1), pp.1-21. Carpenter, S.R., Mooney, H.A., Agard, J., Capistrano, D., DeFries, R.S., Daz, S., Dietz, T., Duraiappah, A.K., Oteng-Yeboah, A., Pereira, H.M. and Perrings, C., 2009. Science for managing ecosystem services: Beyond the Millennium Ecosystem Assessment.Proceedings of the National Academy of Sciences,106(5), pp.1305-1312. Ostrom, E., 2009. A general framework for analyzing sustainability of social-ecological systems.Science,325(5939), pp.419-422. Lang, D.J., Wiek, A., Bergmann, M., Stauffacher, M., Martens, P., Moll, P., Swilling, M. and Thomas, C.J., 2012. Transdisciplinary research in sustainability science: practice, principles, and challenges.Sustainability science,7(1), pp.25-43. Vaaland, T.I., Heide, M. and Grnhaug, K., 2008. Corporate social responsibility: investigating theory and research in the marketing context.European Journal of Marketing,42(9/10), pp.927-953. Connelly, B.L., Ketchen, D.J. and Slater, S.F., 2011. Toward a theoretical toolbox for sustainability research in marketing.Journal of the Academy of Marketing Science,39(1), pp.86-100. Finkbeiner, M., Schau, E.M., Lehmann, A. and Traverso, M., 2010. Towards life cycle sustainability assessment.Sustainability,2(10), pp.3309-3322.

WordPress Glossary 10 Commonly Used WordPress Terms Explained

When you first get started with WordPress, its easy to feel overwhelmed by the volume and variety of terms the WordPress community uses. To help, we created this WordPress glossary of the most important terms and distinctions so that you can quickly get up to speed.By the end of this post, youll know the difference between front-end and back-end, how widgets and widget areas connect, what a theme framework is, and a whole lot more! In one short sentence   WordPress.org is an open-source software offering and WordPress.com is a service  built on the open-source WordPress.org software.With WordPress.org, you need to find suitable hosting, download the WordPress software, and install it on your server. It gives you full flexibility to manage your site, choose themes, plugins, and extensions, and you totally own your data. WordPress.org also puts you in total control over your website and allows you to  monetize it freely.In contrast, with WordPress.com you simply sign up for a hos ted WordPress service that takes care of site management completely. It restricts your choice of themes and plugins (unless you pay for the most expensive plan)  and you do not have full control over your data, but it is a bit more beginner friendly.WordPress.comWordPress.orgServiceOpen-source softwareHosted and managedSelf hostedLimited choice of themes and pluginsFull freedom to choose themes and pluginsLimited control over your dataFull control over your dataIf you ever want to switch, its not too difficult to move your website from WordPress.com to WordPress.org.Go to top2. Blog and websiteThe difference between a website and a blog lies mainly in the way data is presented.A website is a collection of pages where the content rarely changes. On the other hand, a blog is a collection of posts updated regularly with fresh content. While a website is hierarchical in nature, blog posts appear in reverse chronological order.Usually, a blog is conversational and it encourages two-wa y communication with your readers. Not so with a website, which is often transactional enabling selling, form submissions and the like.BlogWebsiteCollection of postsCollection of pagesConversationalTransactionalChronologicalHierarchicalTimely contentTimeless contentIts easy to create a blog with WordPress. In fact, you can also add a blog feature to any WordPress website.*Blogs are technically still websites were just trying to draw a distinction between how most people use the two terms.Go to top3. Categories and tagsCategories and tags help you add additional organization and classification to your WordPress content and are thus a very important part of this WordPress glossary:Tags describe a post in a specific manner and can often be keywords relating to the post content in some way.Categories are broader in nature than tags and help to group similar posts and topics together.Usually, you want to use a single category for each post, but you can use multiple tags.For example, if you write a sports blog:Basketball would make a good  category for all basketball-related posts.Michael Jordan and Chicago Bulls would be two good  tags for a post specifically about Michael Jordan.CategoriesTagsMandatoryOptionalHierarchicalFlatBroad basedMore specificIf you do not categorize a post it will show up as uncategorized on your blog (though you can change it in options). However, its not mandatory to tag all posts. In fact, we dont use tags here at Themeisle only categories.Go to top4. Front-end and back-endIn a nutshell, the front-end is that part of the website thats visible to the public when they visit your site. The back-end is where you add new content, configure options, and decide how your front-end will look and feel.All the pages that control your site’s options and settings are collectively called Administration Screens and make up the back-end. Only authorized users can access the back-end. They can create, delete or modify content and alter layou t and design. On the other hand, any casual site visitor can view the front-end.Front-endBack-endMostly passive viewingActive managementAnyone can accessOnly authorized users have accessControlled by back-endControls the front-endWhat a visitor seesWhat site admins seeGo to top5. Plugins and extensionsTheres really no clear line separating plugins and extensions. You could say a plugin is a piece of software that extends functionality or adds specific features to WordPress. Extensions, on the other hand, add features or functions to specific plugins or themes.For example, a plugin or theme author might allow other developers to add extensions to the base plugin or theme, or that developer might offer their own extensions.PluginsExtensionsGenerally extends WordPress functionsUsually extends theme and plugin functionsEnables WordPress core to remain lightEnables themes and plugins to remain lightOffers additional features to WordPress usersOffers additional features to specific theme and plugin usersWhen developers make a plugin extensible, it allows them to keep essential functions and additional functions separate. It also enhances the scope for future development. Customers too have an option to purchase just the features they need in a plugin, with extra features bundled into extensions.Plugins enable the WordPress core to remain lean and light. Extensions do the same for plugins (and themes).Go to top6. Pages and postsPages and posts are next on our WordPress glossary. Although theyre content types that appear similar, theyre used for different purposes.Posts make up the core of your blog and are used for updates or trending information. Each post has a publish date. On your blog, they appear in a reverse chronological order, with your latest post at the top. Posts encourage conversation with built-in comment options and you can tag, categorize, and archive posts on your WordPress blog.PostPageTimely contentTimeless contentArranged in reverse chronological orderHierarchicalCan be included in feedsNot included in feedsMostly used by writers and editorsMostly used by adminsUsually categorized and taggedGenerally not categorized or taggedOn the other hand, pages are what make up a website and contain information thats constant over a period of time for instance, a  contact page or products page. They dont have a public publish date and dont appear in a timeline like blog posts. They are hierarchical and you can organize them in any order you want, though you cannot categorize or tag them.Go to top7. Text editor and visual editorWordPress offers you two different ways to create and edit posts and pages visual and text. In the text editor, you can write and modify HTML. Using quicktag buttons, you can also wrap a piece of selected text in commonly used tags.On the other hand, you cannot add or modify HTML in the visual editor. However, it has a good set of formatting options that help you get a fair idea of how your post will appear in the browser (kind of like Microsoft Word).  Its easy to switch between the two editors.Text EditorVisual EditorCan add or modify HTMLCannot work with HTMLView content in text and HTML format WYSIWYGRemoves all formatting from pasted contentDoes not remove formattingNeed to get familiarMore user-friendlyGo to top8. Widget and widget areasWidgets are small, self-contained pieces of information that add content and features to a website. These widgets can only appear in specific predefined widget areas on the website, such as sidebar or footer. You can’t use a widget outside of a widget area.WidgetsWidget AreasSelf contained piece of info that displays on websiteA pre-defined area in website layout to contain widgetCan exist only within widget areaProvides space for display of widgetBy default, WordPress comes with some widgets (search, categories) as well as a widget area for your themes sidebar. Plugins and themes can provide additional widgets or create widget areas on a w ebsite.Go to top9. Theme frameworks and buildersBoth theme frameworks and builders help you build a custom website. What makes them different is the user groups they target.A framework is intended for use by developers. It saves them the trouble of writing themes from scratch by offering some ready-made code as a start point. Youll need coding skills to work with frameworksFrameworkPage BuilderIntended for developersIntended for regular WordPress usersRequires coding skillsWorks by mere drag and drop and selecting optionsIn contrast, a builder is for use by regular WordPress users like you and me. It helps you create, edit, and customize your site layout working off a user friendly interface, using drag and drop. No coding skills are necessary, and you can  pick and choose elements and control the way each element appears and functions.Go to top10. Themes and templatesThis WordPress glossary would not be complete without reference to themes and templates. A WordPress theme is a co mplete design for a website. A template is a single layout thats available within a theme. A theme may contain a number of templates for you to choose from, and can also allow you to build your own custom template.Some themes have special templates such as full-width templates for special design features.ThemeTemplateProvides design for the entire websiteProvides design for a single pageTheme can contain many templatesReverse is not trueWhile a template controls the appearance of a single page, a theme applies to all the pages on a website. However, if you have the coding skills, you can create your own custom templates.Go to topConfused by any other WordPress terms?That rounds up our WordPress glossary. But that doesnt mean youre done learning!Have another WordPress term that confuses you? Leave a comment and well try to help illuminate things! We might even add it to the WordPress glossary. Learn the meaning of 10 common #WordPress terms in this beginner-friendly glossary

Smart Alternatives for SAT Practice Tests

Smart Alternatives for SAT Practice Tests SAT / ACT Prep Online Guides and Tips You probably already know that the gold standard for studying for the SAT is to use the official practice tests released by the College Board. Unfortunately, theSAT is getting completely redesigned after January 2016 – and there aren’t that many official questions for the new test yet. But the great news is that there are many ways to use otherresources to study effectively! Questions from other standardized tests, materials from your high school education, magazines and other publications –there is no shortage of ways to practice the knowledge and skills you’ll need for the new SAT! In this article, I’ll go through each section of the new SAT and talk about all the possible alternatives to regular practice questions. When it comes to the SAT redesign, the world really is your oyster. Which SAT Are You Studying For? After January 2016, the SAT will undergo a dramatic redesign. Each section will undergo major changes to both the format of the questions and the content that they cover. The main big picture change is that the SAT will no longer focus on testing skills and knowledge in isolation. For example, instead of checking your understanding of vocabulary or grammar through single sentences, the new SAT’s reading and writing sections will be entirely passage-based and depend a lot more on your ability to understand ideas in context. Sherlock Holmes: understandingincontext since 1887. In general, if you’re in the Class of 2016 or 2017, our advice is to take thecurrent version of the SAT (maybe even the ACT). That way you can take advantage of existing study resources. For some options, read ourroundup of the best SAT books, sometips for better test taking, and our detailed and extensive guides to the current SAT’smath,reading,writing, andessay sections. In this article, I'll describe how best to use alternative resourcesto study for the new SAT (the one that will be given after January 2016). Alternative Resources and the Best Way to Use Them Getting better scores on the SAT comes from better mastery of content and greater familiarity with format. In other words, to do well on the new SAT, you have to understand the math, grammar, logic, and writing concepts that are being tested. And at the same time, you have to have a good sense of timing and pace, the way test questions are phrased, and how the scoring system works. The best way to have the format start to feel like second nature is to use official tests from the College Board to imitate test-day conditions as closely as possible However, brushing up on the ideas and key concepts that are tested bySAT questions doesn’t have to be done only through officially released SAT materials. This is good news because there simply aren’t that many official materials available for the new test yet. In fact, since the new SAT tries to test reasoning and logicrather than your ability tospot confusing tricks, you don't need to rely quite as much on SAT guides that help you beat the test's weirdtricks. Instead, you can use published essays to help you understand how authors put arguments together, whichyou'll need for the new essay portion,or use science writing to get familiar with the way graphs and charts work as evidence, which will be key for the new reading questions. Mypoint is that the SAT is now trying to test actual real-world understanding, so using materials from that real world is a great way to build skills. Real-world knowledge? Finally, a chance to wow everyonewith my point-by-point comparison ofthe 7190 and 4504 Millennium Falcons! (R K/Flickr) In the next part of the article, I'll go through each of the new SAT’s sections and explain all the unofficialresources that can be used to study for it. Alternative Study Resources for Each New SAT Section Overall, the new SAT is a big change from the current format. But not each section has been changed to the same degree! I will go through them in order of least to greatest transformation. For a bird's-eye perspective on study approaches, you shouldreadour guide to studying for the new SAT. Math This is far and away the least changed part of the SAT, though there will be slight shiftsin question distribution. For example, there will now be fewer geometry questions and 5% of the questions will be on trigonometry. There will also be a greater emphasis on being able to interpret charts and graphs, and a general move towards more realistic scenarios for questions. Finally, there will be some multi-step questions based on a single problem. Math Content: Algebra – most questions will be about algebra concepts Geometry – now less than 10% of the test Basic trigonometry – now about 5% of the test Data interpretation – using graphs and charts Alternative Study Resources for Math Practice Tests: Old SAT math sections. These can help zero in on your knowledge and skill weaknesses, if youuse a notebook to keep track of your mistakes. These are also probably the closest to what you’ll see on test day. Companion books to official old SAT tests. Combining books that explain the answers toold SAT questionswith the notebook method could be a great way to figure out exactly why you are making the mistakes you’re making – and in turn this will help you isolate the content you need to review. Online SAT-style math questions. Although question banks written by other companies don’t tend to faithfully represent actual SAT questions, they are perfectly fine for studying content and for getting in even more practice with your math weak points. Check out ouroverview of the best question bank websites. SAT review books. There are so many of these that we have put together areview of the best ones to make your life easier. Your math textbook or an online version. Few SAT-type materials have questions on trigonometry because it has never been included on the SAT before. To review it or relearn it, you have to go back to the source. You can also tryKhan Academy’s math zone for the same thing. ACT math questions. Not only is the material covered quite similar, but the ACT also includes trigonometry. Trigonometry: where sin(gerine) / cos(gerine) = tan(gerine) Writing and Literature (previouslyReading and Writing) The old SAT’s separate Reading and Writing sections will now be combined into one section called Writing and Literature. Questions will now be entirely passage-based and will come from 1 passage on US and World Literature, 2 on History/Social Studies, and 2 on Science. Reading Content: Defining vocabulary in context – figuring out complex words through the role they play in a passage Logic and argumentation – identifying the way arguments are structured Evidence support questions – understanding how evidence is used to make arguments Data interpretation – making sense of charts and graphs used as evidence in nonfiction writing Alternative Study Resources for Reading Practice Tests: Passage-based reading questions from the old SAT. These won't be exactly like the ones on the new test, but they can help you practice context-based questions. For help onhow to tackle passage-based questions, read our guide. Passage-based reading questions in SAT review books. We havea list of the best ones for critical reading skills, so you don’t drown in the almost limitless choices out there. ACT Reading questions. The ACT Reading is also based on interpreting passages, so this is a useful source for more multiple-choice questions. GRE Reading Comprehension questions. The GRE Reading Comprehension passages (in the GRE Verbal Reasoning section of that test) are pitched at a higher level than the old SAT. If you are already a medium- to high-scoring student, thisis a great way to be exposed to more complex reading passages and questions. ACT Science questions. This suggestion may seem to come out of left field, but because the new SAT will feature data interpretation questions, ACT Science is a great place to test your graph and chart understanding skills. AP Language and AP Literature multiple choice section questions. These questions are all passage-based, and focus on the complexities of passage structure and logic. They are pitched at a higher level than the SAT, but if you do well on these, you’ll be fine on the SAT as well. Vocabulary guides. The new test will approach vocabulary very differently (only in context), but it could still help to check out ourfree set of 200 flashcardsof the most frequently occurring words on the old SAT as well as ourexplanation of the most effective way to use them. Read widely – particularly nonfiction. Books, magazines, and newspapers are great for gaining familiarity with the kind of language you will encounter on the new SAT. They'll also give you thebackground knowledge to help you understand reading passages better. Finally, they'll show you real-world examples of how charts, graphs, and other visual data representation areused as evidence in a passage. I recommend a weekly deep dive into a few articles fromWired, Grantland, The Atlantic, Slate, or FiveThirtyEight.If you have access to a subscription, you can also readThe Economist, the New York Times, Time Magazine, the magazine Science, or The New Yorker. I'll practice reading passages. I'll learn grammar and vocab. But charts and graphs? That's where I draw the line! Writing Content: Grammar – explaining grammar as it relates to the passage Punctuation rules – the proper way to use punctuation to clarify meaning Paragraph organization and logic – how individual sentences work within paragraphs, and how paragraphs are organized for logical flow Alternative Study Resources for Writing Practice Tests: Improving Passages questions on old SATs. These aren’t exactly like the questions you will find on the new SAT, but they will drill some of the same content. Grammar guides. Though there will be less gotcha-type grammar questions, you still need to know these rules of writing cold. To brush up, read through ourthorough explanation of SAT grammar. ACT English questions. These are already all passage-based and cover similar content, so they makeuseful toolsfor practicing your skills. Reading widely will help with this section as well. The more you read, the more language is embedded in your brain, the more you pick up on nuances of syntax and grammar. Read a piece of nonfiction every day! My go-to nonfiction? Science. I read a book on anti-gravity the other day, and couldn't put it down! The Essay The Essay section will be completely different on the new SAT. Not only will it now be 50 minutes long, but it will also be much closer to the essays you’ve been writing all along in high school. Essay Content: Analytical writing – you'll have to analyze an essay and explain how the author builds the argument Using evidence in your writing – your analysis should be supported by evidence from the passage (not examplesyou preslected inpreparation) Close reading – your analysis will necessarily focus not just on big-picture logic, but also deconstruct the author’s use of rhetorical devices and diction (also known as word choice) Alternative Study Resources for the Essay: AP English Language and Composition –Free Response Question 2.This part of the APtestalso asks you what the author is arguing and how the author is doing it – exactly what you will need to be able to do on the SAT. Things you learned in English class. Look through your notes, through your English class textbook, and over the essays you’ve written throughout high school to refresh your memory about the kind of writing you will have to do on this part of the SAT. Focus on close reading and learning to recognize rhetorical devices – hyperbole, figurative language, metaphors and similes, and other techniques to produce a response in the reader. Guides to the standard 5-paragraph essay. You will still be able to successfully use this format to answer the essay section of the SAT. For many explanations of the structure, search for â€Å"5-paragraph essay.† Excellent essays written by others. Reading well-written essays can help you understand how essays work and how authors structure arguments and ideas. Being very familiar with the genre makes itmuch easierto analyze the essay text you'll get on the SAT. You may pick up some helpful ideas for your own writing as well!One great source of excellent short essays isThe Electric Typewriter. What’s Next? Can’t get enough SAT books? We have more reviews of the best SAT prep books overall, and those books best suited to intense study. Want to explore more online resources? We have compiled a list of all the websites you should be using for your SAT prep. Need a break from all that studying? Relax with somefun SAT facts, feed yourcelebrity gossip cravings, and marvel at theaccomplishments of the famous. Want to improve your SAT score by 160 points?We have the industry's leading SAT prep program. Built by Harvard grads and SAT full scorers, the program learns your strengths and weaknesses through advanced statistics, then customizes your prep program to you so you get the most effective prep possible. Check out our 5-day free trial today:

The Tender Submission Research Paper Example | Topics and Well Written Essays - 1000 words

The Tender Submission - Research Paper Example Once the team has completed, it should have a complete background of the engineering companies and their employment habits. The second team in the group will be involved in getting information about the criteria for accreditation by the Accreditation Board for Engineering and Technology. This will help the group assess the students and teachers satisfaction on the board. This will be conducted by holding interviews with teachers, students, and subordinate staff. This will give the interviewers an idea of the relationship between the students and staff. The bottom line is that there is a need to establish the relationship and level of satisfaction of the students and the staff. The third group will be involved in assessing the graduates’ level of knowledge and how much they understand in the field of engineering. Graduates mainly gain knowledge in one area and then they do not have much knowledge in other areas. This group will be tasked to find out the areas where the graduate s have much knowledge in and the areas that they do not have the knowledge. The research team will get information through the use of questionnaires and interviews. After getting the necessary information, they will generate a report showing the graduates’ areas of strength and the demand for these areas in the market. After the third group has delivered their report, the fourth group will find out about the skills needed by the engineering industry. They will visit companies and conduct interviews so as to know the kind of skills that these companies need. This will help the schools and graduates know the skills in demand and thus concentrate on them. This group will also try to find out if the graduates already employed usually possess these skills and if they meet the company’s expectations. The data analyst and the project manager will use the reports generated by the first four groups to come up with a solution to improve the graduates’ skills. The report w ill also include tips to improve the quality of education at the University of Glamorgan. It will also show the core qualities in demand by engineering companies and the qualities possessed by the graduates from the same University. All the groups in the team will come together and develop a report based on all the five reports from the various groups. The report will reflect the technical methods of improving engineering skills at the University of Glamorgan. It will also show the organizational structure of how these skills can be implemented to meet the market demands in the field of engineering. Finally it will also focus on the University’s academics and create great emphasis on the core skills that most companies are after. This will be used as a guideline that teachers and instructors can use to improve the students’ skills in those skills that most engineering companies are after. Risk Assessment Risk assessment is part of risk management. It involves determina tion of qualitative or quantitive risk values in a given situation. In this research, risk assessment will be applied in all stages to ensure the elimination of any threat or situation that might hamper the research. The risk assessment will be carried out before each task starts. The assessment will involve systematic analysis of the task and identify the possible hazards that the team members might face. This will enable the team to be ready for such problems and will have the means or ways to overcome them.

The Progressive Presidents Essay Example | Topics and Well Written Essays - 750 words

The Progressive Presidents - Essay Example The former friends hurled insults at each other; Taft had the party behind him, but Roosevelt rallied the people. It was at this time that U.S faced a number of challenges that the people could not tolerate any more. 1880s, the country had witnessed changes in urbanization as a result of industrial revolution that it had gone through, therefore the country needed to react very swiftly by developing new approaches to curb the problems. The United States presidential election of 1912 was a four horse race; it involved the then incumbent president Taft who was re-nominated by the Republican Party as well as the support he got from it conventional wing. The former president Roosevelt unfortunately did not receive the Republican nomination, thus he drifted on his own and formed a progressive Party (Bull Moose Party), and also in the race was a Democrat Woodrow Wilson who was the preferred candidate and Eugene a nominee of the Socialist part of America. Roosevelt’s move to dare Taft for the Republican nomination in 1912 raised more questions than answers. But according to him, he was not guided by his own self interest instead he was against the status quo of the incumbent government. He sought to reform the mind-set of the majority Americans through his policies and the political ideologies of the progressive party. He made this by promoting restrictions on environmental preservation, employment and children; they also had favor towards labor unions. He also mentioned about the tariff that had directly affected the economic developments of America over the years. Roosevelt alleged that changes in the political systems, together with the plan and popular primary and direct election process would increase individual power; effectively make sure the probable power of the corporations without restricting monetary efficiency and advantages (Sinyai,2006,pg.246-8). On

Immanuel Kant Essay Example for Free

Immanuel Kant Essay A. Kant’s ethical theory Standard rationality is the major foundation of Kant’s ethical theory. Moral requirements are also associated with the standard rationality but this standard could be based on instrumental principles of rationality or based on the sui generis rational instinct. A conventional conformity could be achieved through the analysis of rationality with instrumental principles. Kant argued that conforming to instrumental and non-instrumental principles (â€Å"Categorical Imperative†) will both be justified to rationality (Kant’s Moral Philosophy 2004). Kant supported his arguments that being rational reflect free will, law of autonomous will. Each of us is accepted based on our self-governing reasons and gain equal respect from other people. According to him, the standard of rationality is the key foundation of moral requirements. Violation of such rule is thereby irrational. Kant believed that a â€Å"good will† is the highest notion of being such ‘good person’, or ‘a person of good will’ (Kant’s Moral Philosophy 2004). There are no other qualifications of being ‘good’ other than ‘good will’. Basically, the notion of ‘good will’ is the possession of a will that is consistent and on the basis with the notion of the moral law. A person of good will is the one who make decisions, do good things in such a way that he/she told to be morally and taking moral considerations According to Kant, the outcome for search for the inherent and fundamental ‘good’ was not inherently good. Happiness and pleasure could be the result from most evil acts. In fact, he use the term good to describe the ‘good will’ – the resolution in accordance with duty. He believed that reason would give individuals to work out what one’s duty was. Kant also criticized the notion that we are free. According to him, we can’t be described as free if our actions are just circling around a defined boundary. He also stressed that following the belief that god and life is existing, morality would make no sense. The principle that one should act in accordance with such truths was criticized by Kant for this principle says that we would perform these actions of which it is true that they are right and ought to be performed. Wolff’s principle tells that actions must be performed if it falls under the concept ‘to be done’. Autonomy and Heteronomy In philosophical perspective, autonomy refers when a person/individual acts by himself/herself based from his/her internal drives, needs and ideals while heteronomy is defined when an individual acts based upon outside forces and responsibilities. According to Kant, â€Å"Autonomous agents† acts to what their instinct tell them (Kant’s Moral Philosophy 2004). In addition, they act in accordance with the categorical imperative of willing what is univerzable to be known and consistent with moral law. â€Å"Heteronomous agents† think first to the possible consequences of their actions as affected by their environment (Kant’s Moral Philosophy 2004). They derive principles of actions from outside by putting into consideration the consequences of their action or the perception of others towards one thing or object. In a narrow perspective (person), autonomy reflects to selecting right decisions for one-self. In broader sense (political perspective), autonomy reflects the right of self-determination (Kant’s Moral Philosophy 2004). A heteronomous will lies its rules of actions that have been legislated externally to it while autonomous will is completely self-legislating. Kant’s Categorical Imperative Kant is known form his theory called the ‘categorical imperative’ rooted from the idea of duty. According to him, categorical imperative is a principle that is essentially and fundamentally legitimate; universally good to him and to others; it requires to comply with when the situation is associated with the moral law.   Ã‚  Ã‚   His theory is the fundamental foundation at the basis of all our moral values and duties. If we observe, it coined the word â€Å"imperative.† His theory is an imperative for it is a command. It informs and commands us to exercise our wills in a particular way, and not performing the opposite of the theory. Kant distinguished another form of ‘oughts’ other than our moral duties. This principle is so called â€Å"hypothetical imperative† (Kant’s Moral Philosophy 2004) which is being based on a quite different kind of principle. Like categorical imperative, hypothetical imperative is also a command that also applies to us in virtue of having a good will. However, it is not simply a virtue for we have need of to exercising our wills. Hence, this theory is a command in a conditional form. Kant listed three formulation of the categorical imperative which he believed to be   almost equivalent Formula of Universal Law (First Formulation), Formula of the End in Itself Second Formulation), and Formula of Autonomy (Third Formulation). The Formula of Universal Law simply states that the maxim should be selected. A supreme law guides this formulation – to do deeds in harmony with that maxim. The first formulation is interpreted as â€Å"universality test† having five steps: (1) finding the agent’s maxim; (2) putting oneself in a parallel circumstance on the real world agent followed that maxim; (3) decide on contradictions; (4) if there’s contradiction, acting on that maxim is not permissible in the real world, and (5) if there’s no contradiction, acting on that maxim is allowed. The second formulation simply says to respect for humanity. Don’t put an end to a certain situation by doing bad deeds just to serve as a getaway. According to him, we must all act accordingly to every rational being and to place restrictions on the acts we adopt on the search of our ends, do not accept it. Kant enumerated two kinds of imperative – hypothetical and categorical. Hypothetical imperative requires an immediate action because it is a necessity and a requirement. In example, if I am hungry, then I must eat something. Categorical imperative refers to an unmodified, categorical prerequisite that is both a requirement and justified. In Kant’s hypothetical imperative, he believed that it would not be accepted. Hypothetical moral systems cannot be as bases for moral judgments since imperatives are subjective. What is morally accepted in an individual may not be absolutely true for others. Consequently, the categorical imperative was presented as an option to the inconsistency of hypothetical imperative (Kant’s Moral Philosophy 2004). Categorical Imperative: Autonomous Ethical Choice The foundation of Kant’s theory states that human wills are self-directed. He believed that we could understand and justify moral requirements if we could be self-governing. Freedom is not merely consisting of any law that everyone is liberated to perform a certain actions. However, freedom is consisting of a law in such a way that this law, in some sense, would allow individuals for one’s own making. The idea of freedom as autonomy is where a person has laid down laws where he has also the decisive authority. Kant explains that free will is naturally inexplicable. A rational person would base his/her decisions on reasons and justifications of his/her act. Categorical Imperative is met when a person justified his/her acts. Thus, reflecting to autonomous ethical choice of a person. With our free will and/or autonomous ethical choices, we act on it objectively. B. Kant’s Ethical Theory: An Analysis For me, I support Kant’s theory on ethical decision-making. Kant pointed-out, we cannot exceed to the limitations of our thinking. Based from our line of reasoning, we justified things objectively. We make decisions based on our understanding. I think these statements are true and absolute. Kant’s argued that categorical imperative must reflect on our free will. He argued that instrumental and non-instrumental principles are necessary to meet the categorical imperatives. General facts may or may not be true for a person who do not understand its concepts or understand it on the other perspective. Good will responds to the universal moral law and we follow these laws according to our autonomous acts. We accept humanity, rational agency as represented by our understanding.

Essays --

If your upper arms continue to wave goodbye long after you've stopped, maybe it's time to reduce that jiggle. Excess fat tends to settles in the back of the upper arms and commonly plagues women. In addition to eating healthy, exercise can help slim down your body, including the excess fat in your upper arms. When the wobbly bits are gone, you'll be left with toned, slim arms that will be your best accessories. Arm-Intense Cardio Exercise A deficit of 500 calories a day is required to lose 1 pound of fat a week. Doing 150 to 300 minutes of moderate cardio a week can burn calories and help you accumulate this deficit. Although most cardio engages your lower body, engaging your upper body at the same time can burn more calories. Consider swimming laps using a breaststroke or front crawl, swing walking poles back and forth during brisk walks, pedal on an elliptical with moving handles, play racquetball, or take a cardio-kickboxing class. Pushups to Firm Up Pushups can be part of a biweekly, full-body strength-training routine that helps you lose weight and inches; muscle tissue burns mo...

Importance Role of Advertising in Tourism Industry

INTRODUCTION We live in a marketing and media-driven world. Any organization involved in the leisure and tourism business; arts centers, museums, sports clubs and small hotels to the largest theme parks, airlines and cruise companies, is interested in advertising Many companies think that they should cut expenditure on advertising and redirect it into sales promotions, direct mail, public relations and other forms of marketing communications. Advertising is not an expensive but, rather, is a strategic activity which should be regarded as an investment in the product or brand. Reducing advertising spend may yield short-term savings but may well lead to long-term loss of market share. In the late 1970s Adidas cut advertising spend on its sports shoes and found that the brand was not strong enough to maintain market share in the face of new competitors. It has struggled to recover its former position. Advertising must be sustained to maintain a brand’s market presence since people only buy those products they talk about. â€Å"Out of sight is out of mind for the customer† Effective advertising cannot guarantee success, but it certainly increases its chances. Advertising plays an important and limited role within the process of marketing. Advertising has three basic objectives: * To  inform  customers about new products, experiences, services and other information that they need to be know. * To  persuade  customers to purchase a destination or product, to perceive a destination or product differently or change a brand preference (as an example to perhaps change a customer’s preference for a destination or change of accommodation at a destination) or, * To  remind  customers about a destination or product, where it may be purchased or how it may be purchased (booked). Good marketers see their business from the customer’s viewpoint and organize their entire enterprise to develop relationships with the customer based on trust. Marketing is the ability to develop a mix of marketing strategies to influence customers to buy products and services. This mix consists of a set of four decisions: Product decisions, Pricing decisions, Distribution decisions, Promotional decisions. A product may be a tour package, an airline seat, a destination, a hotel, a meal. The product should provide benefits to the customer; the price ensures the product is priced at a level that reflects consumer value. The distribution component ensures access to the product in the right place at the right time in sufficient quantities to meet customer needs. Related essay: Why is Fish Farming of Growing Importance in Pakistan? ADVERTISING: PROMOTION Advertising is only one element of the promotional mix. Advertising is defined and is taken to mean mass communication via newspapers, magazines, radio, television, billboards, the Internet, or direct-to-consumer communication via direct mail. Promotion: can be a short-term activity, but also, when seen at a strategic level, it is mid- and long-term investment aimed at building up a consistent and credible corporate or destination identity. THE IMPORTANCE OF ADVERTISING IN TOURISM: In the tourism and hospitality sectors, where the product is a â€Å"service† promotion is more vital than other industries. The tourism product is â€Å"intangible†, â€Å"inseparable†, â€Å"variable† and â€Å"perishable†. There is nothing tangible for the customer to examine beforehand or to take away afterwards. The service is inseparable from its production. The experience is variable and subject to factors beyond marketer’s control. The product is perishable and cannot be stored for sale. The customer buys a holiday on the basis of symbolic expectations established promotionally through words, pictures, sounds . tc. Tourism experiences are constructed in our imagination through advertising and the media. The tourism product is also a discretionary (optional) product, which will be competing for both the customer’s time and money against essential items of expenditure and other discretionary purchases. These 5 attributes â€Å"i ntangible†, â€Å"inseparable†, â€Å"variable†, â€Å"perishable† and â€Å"discretionary† mean that the skill in tourism and leisure marketing lies in creating the perceived value of the product. HOW ADVERTISING WORKS IN TOURISM AND LEISURE Advertising is a process of communication. Ads should persuade and suggest things that the consumer may not previously have considered and the persuasion process is achieved through ads. Advertising must create immediate and measurable effects. When effective, advertising (communication) moves customers along a way from â€Å"awareness of a product† to â€Å"reinforcing post-purchase satisfaction†. Stage 1: Awareness: Target market to be aware of product. Stage 2: Comprehension: Potential customers to understand its features and benefits. Stage 3: Acceptance: Potential customers must decide that the product can meet their needs. Advertising plays a vital role here. Stage 4: Preference: Advertising must offer for Potential customers a compelling reason to think that the product meets their needs. Stage 5: Purchase: Advertising motivates customers to action or to buy the product. This objective is always linked to sales promotions. Stage 6: Reinforcement: To confirm customers’ choices and create a sense of satisfaction about their actions or purchase. HOW ADVERTISING WORKS? 4 key models are used in planning advertising today: Sales response model: Sales response model is a very simple price-based model. It encourages the purchase of a product purely on the basis of its price. Persuasion model: Persuasion model takes the advertisement as a starting point and if it is effectively compiled, its impact and message should persuade the audience that the product presented is the best one . Brand advantage is secured by highlighting a specific benefit of a product. Brand: product characteristics + added value. Involvement Model: It aims to interest and engage the consumer. Once the interest is there, a relationship is created with the audience, to feel good about the product. The next step is the commitment to the product, resulting in increased sales. Saliency model: It depends on innovative brand, product- awareness. It moves the audience emotionally closer to the brand product. It generates a feeling of â€Å"that product is for me†. INTERNATIONAL TOURISM ADVERTISING International tourism advertising  is  tourism-related marketing on the part of a private or public entity directed towards audiences abroad, and might target potential travelers and non-travelers alike. Wholly private firms such as travel agencies, hotel chains, cruise agencies,  non-governmental organizations. When planning tourism advertising it is essential to consider customer buying patterns when planning a holiday (even tourism industry staff). These are the usual steps for most people. STEP 1: Type of holiday Usually the first question is  Ã¢â‚¬Å"what type of holiday do we want? †Ã‚  This may be a seaside holiday, a touring by car holiday, perhaps a fishing trip, a restful quiet break in a mountain retreat, a houseboat holiday or one of many other options. STEP 2: Location â€Å"Where is the best place for our chosen type of holiday?   Will it be within the same state, interstate, perhaps New Zealand? † STEP 3: Other activities â€Å"What else will we do while there? † What other attractions or activities  are available to enjoy? Other activities of appeal may be bushwalking, visiting wineries, playing golf, water skiing, river cruises, shopping, etc†Ã‚   While there may be a main reason for visiting a destination, usually customers want to know about other features. STEP 4: Accommodation â€Å"Where shall we stay? †Ã‚  Ã‚  Ã¢â‚¬Å"What options are there in type, standard and tariff? † STEP 5: Dates and travel method â€Å"When do we want to travel? †Ã‚  Ã‚   â€Å"How will we travel? † STEP 6: Bookings  Ã¢â‚¬Å"How do we make bookings? † â€Å"Do we need to book in advance? †Booking is also a major concern. Assistance with information: When formulating travel plans, frequently customers need information to assist with their decisions. The most popular sources of information are: * Visitor Information Centres (reached by phone, e-mail or writing) * Internet, websites are very popular with both Australian customers, particularly in capital cities, and overseas visitors Destination brochures * Travel agents (particularly for some destinations reached by air services or cruises) * Automobile clubs (for touring customers) * Friends and relatives who have previously visited the intended holiday destination. It is important to note that selection of the destination is a significant part of the process of planning leisure travel. If customers know little about the destination, it is not likely to be high on their list of preferred places to visit. The various steps above need to be kept in mind when designing tourism advertising. As the global travel market continues to expand with yearly increasing flights among international destinations, advertising efforts on the part of the major actors in this market are also increasing. Advertising  campaigns to promote travel to destinations abroad are particularly prevalent in western countries where the general public's expenditures on tourism tend to be consistently high, even in light of the  economic recession. Many advertisers, which include both private entities and foreign governments themselves, share the intended goal of increasing their own revenue by popularizing their service (e. . , airline or hotel chain) or destination to boost receipts from travelers; however, some travel campaigns have additional or alternative purposes, such as promoting good public sentiments or improving existing ones towards them among the target audience. Sometimes, states may use the branding of a product or service, itself, as a means of conveying a specific message withou t explicitly stating the message; this tactic is often used to soften the implied message itself, thus allowing the brander to sidestep or minimize controversy and/or opposition. DESTINATION ADVERTISING A great degree of ads promoting foreign countries are produced and distributed by the tourism ministries of those countries, so these ads often serve as  vehicles for political statements and/or depictions  of the destination country's desired foreign public Perceptions. Following are only a few of the many examples of government-produced tourism destination advertising that also serve political or social functions. BAHAMAS: The Bahamas are commonly considered to be a focal point of leisure and recreational travel in the Caribbean and the island nation advertises itself as such. Television ads and website produced by the government of the Bahamas specifically foster the image of the islands providing a care-free, exciting, culturally rich, and even romantic experience for travelers; a recent slogan for the marketing campaign was â€Å"It's better in the Bahamas† to reinforce the contrast between the desired perception as a low-stress getaway and the hectic nature of whatever living environment tourists would be leaving behind. The Bahamas have, however, actually traditionally seen high violent crime rates,  so the tourism marketing attempts to focus the audience's attention on the azure water and beaches and draw it away from any negative elements of life there. Managing perceptions  is a common part of advertising of many consumer products and services, focusing the audience's mind solely on the desirable aspects of whatever is being sold and away from any possible drawbacks or consequences. INDIA The common impression of  India  in the West has long been either negative—including perceptions of widespread poverty, lack of sophisticated hygiene, and violent ethnic and religious clashes—or ambivalent, so the Indian government's Ministry of Tourism began a marketing campaign, â€Å"Incredible  India,† to emphasize the country's rich culture, historic sites, tourist attractions, and general sense of excitement and dynamism to western audiences. Tourism is an extremely lucrative and growing global industry so it is no surprise that India, a developing nation, is striving to capitalize on that market to boost its economy. In addition, India is also looking to strengthen its international security and diplomatic ties while broadening and deepening its trade relationships, especially with the U. S ,  so it is in India's interest to promote a positive light for itself among the American and western voting populations in order to garner future international support and aid. MEXICO Recently in 2010 the Tourism Board of  Mexico, a public office that aggregates the resources and interests of the federal, state, and municipal governments, launched a tourism advertising campaign in the  United States  and  Canada—the new campaign's purpose is expressly demonstrated by its marketing slogan, â€Å"Mexico, the place you thought you knew. † The print and television ads feature views of Mexico's beaches, natural wonders, cultural festivities, and historical artifacts like Mayan pyramids and Spanish churches in order to provide a counterbalance to the less preferable popular preconceptions. The eventual goal of tourism board is likely to increase tourism revenue for the country, but, for now, the Tourism Board is focusing on  managing perceptions  among the general populations of Mexico's two major neighboring trade partners. MALAYSIA In 1999, Malaysia launched a worldwide marketing campaign called â€Å"Malaysia, Truly Asia† which was largely successful in bringing in over 7. 4 million tourists. The extra revenue recently generated by tourism helped the country’s economy during the economic crisis of 2008. However, it is mainly Malaysia’s heavy government Regulations of the economy which enabled it to be barely affected by the recent 2008 global economic crisis. In recent years tourism has been threatened by the negative effects of the growing industrial economy. Due to the large amounts of air and water pollution along with deforestation, tourism has decreased in affected areas. EMIRATES Through advertising for the Emirates airline, one of the major themes that Dubai promotes is its evolving status as a key geographic and economic player in the Middle East. Emirates advertising describe Dubai as â€Å"The perfect hub for an expanding global network† THAILAND Tourism is a major economic factor in the Kingdom of Thailand, contributing an estimated 6. 7% to Thailand's GDP in 2007. The main marketing slogan for promoting Thailand internationally was â€Å"Amazing Thailand†, but, in reaction to the 2009 tourism crisis, it was relaunched as â€Å"Amazing Thailand, Amazing Value â€Å". By contrast, the main marketing slogan for promoting Thai tourism to the Thai is Unseen in Thailand. ABOUT TOURISM INDUSTRY Tourism is the largest service industry in  India  . It contributes 6. 23% to the  national GDP. According to  World Travel and Tourism Competitiveness Report 2011  ranked tourism in India sixth in terms of price competitiveness and 39th in terms of safety and security In 2011, total Foreign Tourist Arrivals (FTA) in India were 5. 78 million. The majority of foreign tourists come to India from USA and UK, Kerala,  Tamil Nadu,  Delhi,  Uttar Pradesh  and  Rajasthan are the top five states to receive inbound tourists. Domestic tourism in 2011 was 740 million. Andhra Pradesh, Uttar Pradesh, Tamil Nadu and Maharashtra received the big share of domestic visitors. Ministry of Tourism is the nodal agency . It formulates national policies and programmes for the development and promotion of tourism. Concerted efforts are being made by them to promote new forms of tourism such as rural, cruise, medical and eco-tourism. The Ministry of Tourism also maintains the Incredible India  campaign. However inspite of these achievements, India's tourism industry faces a number of problems such as: * India has a worker shortage. * Insufficient accommodation * Unclean rooms effect tourism adversely. * Food problems concern the foreign tourists. * Many places in the interior of the country are not well-connected by proper roads, railways or airways. * Excessive bureaucracy also delays new hotel and transportation projects, Tourists are often exploited economically * Criminal elements in India can make visits to India unsafe for women and elderly tourists. The tourist attractions in India are also being damaged by pollution. Oil refinery smoke is damaging the TajMahal, while ecosystems of the coasts, Rann of Kutch and the Himalayas are being battered by pollution. Areas Where Problems are Acute * Tourism problems are more common in the rural interior of the country. Orrisa is one of such places where problems are more. * These areas are rich in natural beauty, but they often lack basic infrastructure and accommodations for tourists. Often these regions are highly agrarian. The Government is often unable to secure enough land for developing tourism infrastructure, because it adversely affects local farmers. EFFECT OF TOURISM PROBLEMS IN INDIA * Tourism problems have contributed to India's low share of 1 percent of the world's total tourist arrival percentage. * It also leads to concentration of tourist attention to certain parts of the country. For example, the transport and communication industries of Delhi, Jaipur, Agra in northern India and Bhubaneswar, Konark, Puri in Orissa are preferred over other equally attractive Indian destinations. These problems also shorten the tourist season in India, which in turn leads to unemployment in off-seasons Future of Tourism * Despite all the problems with tourism in India, the industry has a bright future. * Tourist arrivals in 2012 are expected to rise 22 percent * Foreign exchange earnings from this industry are predicted to rise 33 percent above 2004 earnings. * The positive expectations have been based on the current growth rate of the industry which is being attributed to the fast-growing Indian economy for the past three to four years. Despite short- and medium-term setbacks, such as shortage of hotel rooms,  tourism revenues are expected to surge by 42% from 2007 to 2017 * India's rich history and its cultural and geographical diversity make its international tourism appeal large and diverse. It presents heritage and cultural tourism along with medical, business and sports tourism. TOURISM IN VARIOUS STATES OF INDIA ANDHRA PRADESH The state of Andhra Pradesh has scenic hills, forests, beaches and temples. It is one of the most developed cities in the country and a modern hub of information technology, ITES, and biotechnology. Hyderabad is known for its rich history, culture and architecture representing Its unique character as a meeting point for North and South India, and has a multilingual culture. It is called as city of nawabs Andhra Pradesh has many famous temples: * Tirupati -the abode of Lord Venkateswara is the richest and most visited religious center (of any faith) in the world. Srisailam- the abode of Sri Mallikarjuna is one of twelve Jyothirlingalu in India. * Amravati’s Siva temple is one of the Pancharamams. ATTRACTIONS: * Charminar  Ã¢â‚¬â€œ Center of the Hyderabad Old City. Golkonda  Fort – Largest and 400 years oldest fort. * Makka Masjid– Masjid in Hyderabad City. * Ramoji Film City– Largest Film City in the world situated in Hyderabad City. * The golden beaches at  Visakhapatnam, picturesque Araku Valley, hill resorts of Horsley Hills, are some of the natural attractions of the state. ARUNANCHAL PRADESH Arunachal Pradesh is a serene land tucked into the North Eastern tip of India. ATTRACTIONS: * It has picturesque hills and valley * There are places of worship and piligrimage such as Parasuramkund and 400 years old Tawang Monastery. There are also sites of archeological excavations like Malinithan and Itanagar, the serene beauty of lakes such as Ganga lake or Sela lake or the numerous variations of scenic beauty of the snow clad silver mountain peaks and lush green meadows. ASSAM Assam is the central state in the  North-East Region  of India and serves as the gateway to the rest of the  Seven Sister States. ATTRACTIONS * Assam has famous wildlife preserves – The  Kaziranga National Park, which is home to the  Great Indian One-Horned Rhinoceros. Manas National Park  which is one of the most famous place of Assam * Tezpur, tea-estate. ,bazaars, temples, and wildlife sanctuaries. BIHAR Bihar is one of the oldest continuously inhabited places in the world . The rich culture and heritage of Bihar is evident from the innumerable  ancient  monuments that are dotted all over this  state in  eastern India. ATTRACTIONS: * Patna  Ã¢â‚¬â€œ Patna is the capital of Bihar, famous for its rich history and royal architecture. * Gaya  Ã¢â‚¬â€œGaya is known for  Bodh Gaya  the place at which  Gautama Buddha attained enlightenment. Muzaffarpur  Ã¢â‚¬â€œ Muzzaffarpur is Famous for its education. * Sasaram  Ã¢â‚¬â€œ Sasaram is famous for Tomb of Sher Shah Suri, the great Emperor of  medieval India. CHHATTISGARH Chhattisgarh  is a new state but with an ancient civilization and is one of the richest bio-diversity areas in the country. There are many tourist attractions worth seeing. ATTRACTIONS * The state is blessed by nature with magnificent waterfalls, mountains, forests and wildlife Chitrakot Waterfalls, Kutumsar Caves, Ramgarh and Sita Bengra,  Bhoramdeo temple,  Sirpur,  Rajim,  Ratanpur  and  Malhar. DELHI Delhi  is the capital city of India. New Delhi  is famous for its British colonial architecture, wide roads, and tree-lined boulevards. Delhi is home to numerous political landmarks. ATTRACTIONS * It currently has many renowned historic monuments and landmarks such as the  Tughlaqabad fort,Qutub Minar,  Purana Quila,  Lodhi Gardens,  Jama Masjid,  Humayun's tomb,  Red Fort, and  Safdarjung's Tomb. * Modern monuments include  Jantar Mantar,  India Gate,  Rashtrapati Bhavan,  Laxminarayan Temple,  Lotus temple  and  Akshardham Temple * It also has national museums, Islamic shrines, Hindu temples, green parks, and trendy malls. GOA Goa  is one of the most famous  tourist destinations  in India. It is a former colony of  Portugal. ATTRACTIONS * Goa is famous for its excellent beaches, Portuguese churches, Hindu temples, and wildlife sanctuaries. * The  Basilica of Bom Jesus,  Mangueshi Temple,  Dudhsagar Falls and  Shantadurga  are famous attractions in Goa. * Recently a Wax Museum (Wax World) has also opened in Old Goa housing a number of wax personalities of Indian history, culture and heritage. GUJARAT Gujarat is the seventh largest state in  India, located in the western part of India. It is the tenth most popular state in the country for tourists . It is also known asWorld's largest Temple Complex, there are more than 3000 temples located on the Shatrungaya hills, exquisitely carved in marble. ATTRACTIONS * Gujarat offers scenic beauty from  Great Rann of Kutch  to the hills of Saputara. * Gujarat is the sole home of the pure  Asiatic Lions. * Gujarat offers many types of tourism like Business Tourism, archeological & heritage Tourism, cultural Tourism, religious Tourism, wildlife Tourism, medical Tourism and much more. HARYANA Capital of Haryana is Chandigarh ,which is a union territory. Haryana Pilgrim Destinations offers the devotes with a wide range of sacred places which are of considerable religious and historical significance. The pilgrim places of Haryana are thronged by devotees all over the year, who visit the important religious places in order to seek divine blessings and eternal happiness. The state of Haryana has a long historical and cultural tradition which is manifested in the numerous religious places which fills the tourist with an intense sense of satisfaction. Some of the notable â€Å"Pilgrim Destinations† of Haryana are: ATTRACTIONS * Kurukshetra- The historical place of â€Å"Kurukshetra† is the cradle of Hindu civilization. The fierce battle field of the holy land of â€Å"Kurukhshetra† is a witness to the discourse between the mighty and valiant ruler â€Å"Arjuna† and his divine charioteer â€Å"Lord Krishna. * Jyotisar- The ancient place of â€Å"Jyotisar† is the nurturing ground of the values and principles that guide the oldest religion of the world, the â€Å"Hindu† religion. The significance of the place lies in the fact that the holy religious text of the â€Å"Hindus†, the â€Å"Bhagwad Gita† was complied in this sacred place * Thanesar- The sacred place of â€Å"Thanesar† has two important religious temples of the Sthanesvar Mahadev Temple and the â€Å"Ma Bhadra Kali Temple that draws several devotees throughout the year * Pehowa- The holy land of â€Å"Pehowa† is an important religious place among the Hindus, who pray to the deceased member of their family and offer â€Å"Pind Daan† o release them from the cycle of birth and re-birth * Panchkula- The beautiful place of Panchkula offers the tourist with numerous places of religious and historical importance, including â€Å"Morni hills† and â€Å"Tikkar Taal†. HIMACHAL PRADESH ATTRACTIONS * Himachal Pradesh  is famous for its  Himalayan  landscapes and popular  hill-stations. Many outdoor activities such as  rock climbing,  mountain biking, paragliding,  ice-skating, and  helicopter-skiing  are popular tourist attractions in Himachal Pradesh. * Shimla, the state capital, is very popular among tourists.. Shimla is also a famous  skiing  attraction in India. Other popular hill stations include  Manali  and  Kasauli. * Dharamshala, home of the  Dalai Lama, is known for its Tibetan monasteries and Buddhist temples. Many  trekkingexpeditions also begin here. JAMMU AND KASHMIR Jammu & Kashmir  is known for its scenic landscape . Jammu and Kashmir  is the northernmost state of India. It is also called as â€Å"Paradise on Earth†. ATTRACTIONS * Jammu  is noted for its scenic landscape, ancient temples and mosques, Hindu and Muslim shrines, castles, gardens and forts. * The Hindu holy shrines of Amarnath in  Kashmir Valley  attracts about   Vaishno Devi  also attract thousands of Hindu devotees every year. Notable places are  Dal Lake,  Srinagar, Phalagam, Gulmarg, Yeusmarg and Mughal Gardens etc. * Ladakh  has emerged as a major hub for adventure tourism . It consistsof naked peaks and deep gorges. Leh, the capital, is also a growing tourist spot. KARNATAKA Karnataka has been ranked as fifth most popular destination for tourism among states of India. It has the second highest number of protected monuments in India, and 507 Kannada  dynastieslike  Kadambas,  WesternGangas,  Chalukyas,  Rashtrakutas,  HoysalaVijayanagaras  and the  Kingdom of Mysore. ATTRACTIONS * Gol Gumbaz,  Bijapur, has the second largest pre-modern dome in the world fter the Byzantine  HagiaSophia. Karnataka  has two   world heritage sites, at  Hampi and  Pattadakal. * Jog falls of  Shimoga District is one of the highest waterfalls in Asia. * Karnataka has 21 wildlife sanctuaries and five National parks and is home to more than 500 species of birds. * Karnataka has many beaches at  Karwar,  Gokarna,  Murdeshwara,  and Surathkal. Karnataka is a rock climber’s paradise. * Fort in Chitradurga, Ramnagaram district near  Bangalore, Shivagangein in  Tumkur  district and tekal in  Kolar  district are a rock climber’s heaven. KERALA Kerala  is a state on the tropical  Malabar Coast  of southwestern India. Its unique culture and traditions, coupled with its varied demography, has made it one of the most popular tourist destinations in India. it is also called Gods own country†. ATTRACTIONS * Popular attractions in the state include the beaches at  Kovalam,  Kappad, Muzhuppilangad, Cherai and Varkala. * The hill stations of  Munnar,Thekkady, Nelliampathi, Ponmudi and  Wayanad. * The National Parks/ Wildlife sanctuaries at Periyar and Eravikulam . * The â€Å"backwaters region†Ã¢â‚¬â€an extensive network of interlocking rivers, lakes, and canals that centre on  Alleppey, Kumarakom, and Punnamada also see heavy tourist traffic. Cities such as  Kochi,  Thrissur,  Kozhikode  and  Trivandrum  are popular centres for shopping and traditional theatrical performances. MADHYA PRADESH Madhya Pradesh  is called the â€Å"Heart of India† because of its location in the centre of the country. Madhya Pradesh is also known as  Tiger State  because of the tiger population. ATTRACTIONS * Innumerable monuments, exquisitely carved temples, stupas, forts and palaces are dotted all over the state. * The temples of  Khajuraho  are wor ld-famous for their erotic sculptures. * Gwalior  is famous for its fort, Jai Vilas Palace, the Tomb of Rani Lakshmibai, Md. Ghaus & Tansen. * National parks like Kanha, Bandhavgadh, Shivpuri are famous for tigers. MAHARASHTRA Maharashtra is the most visited state in India by foreign tourists. Mumbai is the capital of Maharashtra which was earlier called Bombay. Mumbai  is the most popular cosmopolitan city in India, and a great place to experience modern India. Mumbai is famous for  Bollywood, the world's largest film industry. In addition, Mumbai is famous for its clubs, shopping, and upscale gastronomy. ATTRACTIONS * Ajanta Caves,  Ellora Caves  and ancient  Elephanta Caves  Ã‚  are  in  Maharashtra  . Islamic  Haji Ali  Mosque, to the colonial architecture ofBombay High Courtand  Chhatrapati Shivaji Terminusallare in Maharashtra . * It also has numerous adventure tourism destinations, including  paragliding,  rock climbing,  canoeing,  kayaking,  snorkeling, andscuba diving. * Maharashtra also has several pristine national parks and reserves, some of the best ones are Tadoba with excellent accommodation and safari experiences . * The city of  Pune  the seat of the  Maratha Empire  and the fantastic  Ganesh Chaturthi  celebrations together contribute for the Tourism sector of Maharashtra. MANIPUR Manipur  as the name suggest is a land of jewels. Its rich culture excels in every aspects as in martial arts, dance, theater and sculpture. The charm of the place is the greenery with the moderate climate making it a tourists' favourite place. ATTRACTIONS * The beautiful and seasonal Shirui Lily at Ukhrul (district), Sangai (brow antlered deer) and the floating islands at  Loktak Lakeare few of the rare things found in Manipur. * Othermain tourist attractions are:Imphal Churachandpur Keibul Lamjao National Park,War cemeteries and Loktak Lake. MEGHALAYA Meghalaya has some of the thickest surviving forests in the country. Therefore constitutes one of the most important ecotourism circuits in the country today. The Meghalayan subtropical forests support a vast variety of flora and fauna. Shilling is the capital of Meghalaya. ATTRACTIONS * The  Umiam Lake has a water sports complex with facilities such as rowboats, paddleboats, sailing boats, cruise-boats, water-scooters and speedboats. * Cherrapunjee  is one of the most popular tourist . * The popular waterfalls in the state are the Elephant Falls, Shadthum Falls, Weinia falls, Bishop Falls, Nohkalikai Falls,  Langshiang Falls  and Sweet Falls. The hot springs at Jakrem near Mawsynram are believed to have curative and medicinal properties. ORISSA Orissa has been a preferred destination from ancient days for people who have an interest in spirituality, religion, culture, art and natural beauty. Ancient and medieval architecture, pristine sea beaches, the classical and ethnic dance forms and a variety of festivals at  Udayagiri. ATTRACTIONS * Khandagiri Caves, Lalitagiri as well as Ratnagiri, on the banks of river Birupa are very famous. Precious fragments of a glorious past come alive in the shape of stupas, rock-cut caves, rock-edicts, excavate d monasteries,  viharas, chaityas and sacred relics in caskets and the Rock-edicts of  Ashoka. * Orissa is also famous for its well-preserved Hindu Temples, especially theJagnath Temple at Puri,  Konark Sun Temple  and  The Leaning Temple of Huma. WEST BENGAL Kolkata is the capital of  West Bengal  . It is called â€Å"City of Palaces† and the â€Å"City of Joy†. This comes from the numerous palatial mansions built all over the city. It is famous for sarees and sweets and leather bags and shoes. ATTRACTIONS It is famous for howrah bridge which is very uniquely constructed * Metro train and planetariums are other tourist attractions PONDICHERRY The  Union Territoryof  Pondicherrycomprises four coastal regions viz- Pondicherry, Karaikal, Mahe and Yanam. Pondicherry is the Capital of this Union Territory and one of the most popular tourist destinations in  South India. ATTRACTIONS * The city has many beautiful colonial buildings, churches, temples. * It has statues, combined with the systematic town planning and the well planned French style avenues. PUNJAB The state of Punjab is renowned for its cuisine, culture and history. Punjab has a vast public transportation and communication network. Chandigarh is the capital of panjab. Some of the main cities in Punjab are  Amritsar,Chandigarh, Patiala and  Ludhiana. Punjab also has a rich  Sikh religious  history and tourists visiting on a daily basis. ATTRACTIONS * Amritsar is a big tourist spot, a lot of five star hotels are there . it is famous for Wagha border which is border of India and Pakistan and Jallianwalla Bagh Hatiyakand. * Chandigarh has famous lake sukna lake,rose garden,rock garden where monuments are made of waste article RAJASTHAN Rajasthan known as pink city of india , is one of the most attractive tourist destinations in  Northern India. The vast sand dunes of the  Thar Desertattract millions of tourists from around the globe every year. ATTRACTIONS: * Jaipur– The capital of Rajasthan, famous for its rich history and royal architecture. * Jodhpur  Ã¢â‚¬â€œ Jodhpur is the Fortress-city at the edge of the  Thar Desert, famous for its blue homes and architecture. * Udaipur  Ã¢â‚¬â€œ Udaipur is known as the â€Å"Venice† of India. * Jaisalmer  Ã¢â‚¬â€œ Jaisalmer is famous for its golden fortress. * Bikaner  Ã¢â‚¬â€œ Bikaner is famous for its medieval history as a trade route outpost. Mount Abu  Ã¢â‚¬â€œ Mount Abu is the highest peak in the  Aravalli Range  of  Rajasthan. * Pushkar  Ã¢â‚¬â€œ Pushkar has one of the very fast Brahma temples in the world. * Ranthambore  Ã¢â‚¬â€œIt has one of the largest national parks in India. SIKKIM The capital of Sikkim is  Gangtok, it is located approximately 105 kilometers from  New Jalpaiguri, the nearest railway station to Sikkim. Sikkim is considered as the land of orchids, mystic cultures and colorful traditions. ATTRACTIONS * Sikkim is well known among trekkers and adventure lovers. * Places near Sikkim include  Darjeeling  also known as the â€Å"Queen of Hills† and  Kalimpong. Although, an airport is under construction at Dekiling in East Sikkim, the nearest airport to Sikkim is Bagdogra which is famous for imported items at cheap price. * The popular sightseeing places include Baba Mandir, Nathula Pass, Rumtek Monastery, Handicraft Shops and Tsangpo Lake. TAMIL NADU Tamil Nadu is the top state in attracting the maximum number of foreign tourists in India it is famous for many temples and other tourist spots. It is also known for medical tourism and has some of Asia's largest hospital. ATTRACTIONS * It has Great Living Chola Temples  and  Mahabalipuram. Tamil Nadu has some great temples like  Madurai,Meenakshi ,Amman Temple and  Brihadeeswarar Temple. * Kanyakumari  is the southernmost tip of India provides scenic view of sunset and sunshine over the Indian ocean.. Hill stations like  Ã‚  Kodaikanal,  Ooty,  Valparai,  Yelagiri  are widely visited. UTTAR PRADESH It is Situated in the northern part of India, bordered with the capital of India  ,New Delhi. Uttar Pradesh  is the most popular tourist destination in India. Uttar Pradesh is important with its wealth of historical monuments and religious fervour. Uttar Pradesh  is the historical heart land of India, where each part of the state is attached with ancient history, civilization, religions and culture. ATTRACTIONS * Varanasi- It is the origin of Hinduism and world's one of the oldest cities. It is also known as City of Temples . It is Most popular holy place of lord  Shiva  devotees. Some of the finest  Textiles  are produced here. * Agra  Ã¢â‚¬â€œÃ‚  Taj Mahal  and several others historical monuments and gardens. * Allahabad  or  Prayag  Ã¢â‚¬â€œ It is the place where Indian national rivers,  Ganges  ,  Yamuna  and  Saraswati rivers meet. A mass Hindu pilgrimage n which  Hindus  gather at the Ganges river. Akbar  forts. One of the most popular religious center of ancient and modern India for Hinduism. UttarPradeshs administrative and education capital. * Kanpur  Ã¢â‚¬â€œÃ‚   It is Uttar Pradeshs commercial and Industrial hub. Has several historical places from  Mughal,  British  era. * Mathura- It is the birth place of Lord  Krishna  of  Hinduism  and  Neminath of  Jainism. * Ayodhya- It is the birth place of Lord  Rama  of   Hinduism. * Jhansi-It is a historical place. This city was centre of Rani  Lakshmibai's battlefield against  British. * Sarnath-Gautama Buddha first taught the  Dharma here. The eleventh Jain Tirthankar of the  Jainism. * Noida  and  Greater Noida- These are the IT,  Electronics  and education hub of  Northern India. India's biggest city with planned and high teck residential area. * Gorakhpur –is famous for  Jim Corbett National Park  and Nainital. PART B ABOUT THE SUBJECT TOURISM Tourism  is  travelfor  recreational,  leisure  or  business  purposes. The  WorldTourism Organization  defines  tourists  as people â€Å"traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes†. Tourism is the fastest growing, industry in the world. It is also one of the world’s most competitive sectors. The completion is increasing as more and more countries seek to attract tourist and more companies and organization become involved in the highly skilled business of transporting, accommodating and catering for tourists. Tourism needs to be marketed, just as any other product, indeed more so, because it is an industry in which the costumer still has an immense variety of choice. There are a number of destinations competing with each other to get a bigger and bigger share of the market. As applied to the tourism industry, the important functions of marketing are to bring about an awareness of the product in the minds of the consumers in the market areas. This is done by way of promotion. TOURISM PROMOTION Tourism promotion is one of the elements of the marketing mix and an important tool for marketing. The term promotion is interpreted and defined in many ways. Basically, the purpose of promotion is to inform. Or persuade, to encourage or, more specially, to influence the potential customers or trade intermediaries (travel agent, tour operators, reservation, services, hotel and charter manner). Like in any other industry, successful marketing in tourism cannot rely only on a product of the right kind, on a market related pricing policy and on a reliable and effective distribution network, systematic communications with actual and potential customers and with the trade intermediaries bridging the gap between producer on the one hand and the customer on the other is also needed. The consumer must be aware of the existence of a tourist place of a tourist product. How is the awareness to be brought about in minds of the consumers in the market areas? Some of the easily identifiable methods are advertising, sales support and public relations. These are the three major marketing tools which any organization uses to information actual as well as a potential customer. Advertising plays an important and limited role within the process of marketing. Good marketers see their business from the customers view point and organize their entire enterprises to develop relationships with the customer based on trust. ADVERTISEMENT Advertisement may be defined as any activity designed to spread information with a view to promoting the sales of marketable goods and services. It plays a crucial role in marketing a tourist product. The tourism ministry has also played an important role in the development of the industry, initiating advertising campaign such as the â€Å"Incredible India† campaign, which promoted India’s culture and tourists’s attractions in a fresh and memorable way. The campaign helped to create a colorful image of India in the minds of consumers all over the world, and has directly led to an increase in the interest among tourists. The prime purpose of advertising is to create awareness. The ultimate purpose of advertising and promotion is to influence human behavior, to motivate and to manipulate demand. Advertising has been added importance where it is used in a supportive role to complement other campaign elements, such as promotional print, tactical price cuts, and sales promotion are often required to make a prospective customer aware of the existence of the other campaign elements. The two most important considerations in effective advertising are the medium which provide the reach, and the message, which provides the communication . n travel and tourism, the special role of sales literature, which is partly sales promotion and partly distribution, must also be included in marketing communication. While the choice of promotional techniques are important to motivate and move consumers they will not bear results if facilitation techniques have not been employed to market easy for motivated people to achieve purchases. Advertising enables you to promote a specific message to a wide audience but unlike pr it’s not free! It can be an extremely expensive promotional tool which is notoriously difficult to evaluate. Advertising is good for creating and building ‘awareness’ but this is not necessarily the same as the building scales. There are few organizations that can’t benefit in some way from advertising campaign, but to avoid wasted efforts and expense, it must be even more carefully planned than any other promotional activity. Advertising usually has either tactical or strategic objectives. Strategic advertising is concerned with creating awareness of markets, and of products, of developing an organization s identity and image. Strategic advertising takes a longer term view. Tactical advertising is aimed at specific market segments, and persuading them to go to a particular place or buy a certain service, sometimes at a particular time. Tactical advertising takes a more shot to medium term view. SELECTION OF MEDIA How much ever you plan your advertising in advance, there will always be occasions when an advertising sales person telephones you with a special offer. Some of these might be genuine. Most are not. ou should do your best to resist there will be another opportunity and your advertising will be much more effective if it is proactive and planned rather than reliant on those last minute special offers , especially if they are for new publications which no which no one has heard of and which disappear almost instantly. The selection of appropriate media is usually based on three criteria: 1. Cost of space- in the print media on time radio, TV and cinema screen. Cost is obviously very important and is expressed in terms of cost per thousand contacts. Whilst being a useful yardstick it only provides an estimate of potential readers or people who may see an advertisement. Usually a larger the circulation the lower is the cost per thousand. 2. Suitability – if graphics colour or movement is required the medium must be suitable. 3. Appropriateness – the chosen medium must be appropriate for the product or service being promoted and clearly targeted. Before booking any soace or time, telephone the advertising departments of the media you are interested in and ask for a copy of their media pack. This outlines the various advertising opportunities, costs, and profile of readers, viewers or listeners, as well as giving technical data for the publication or programme. For most organizations their budgetary restrictions will limit their choice to advertising in publications rather than on television or radio. Television has been proven as an excellent and very persuasive medium but is expensive. Not only is the cost of time slots costly but also the production of good advertisements. If you have sufficient budget for television advertising you should use an advertising agency to help you buy the time as well as produce an effective advertisement. Radio advertising is cheaper than television and can be useful for events and tourism products which are easy to buy such as well known attractions . radio advertising is less effective for products and services which need detailed explanations. The choice of publications in which to advertise is vast. In addition to local and national press, there are also special interest magazines and tourist board guides . f you run any special interest holidays ,these magazines are very useful. When you have obtained media packs and information about relevant publications, use the following criteria to draw up a short list. Profile of readership Do the readers correspond to your target markets? The readership profile should detail readers in terms of age and socio –economic profile, as well as giving further details about hob bies and interests, and any research about holiday-taking habits. Tourism products are a major source of revenue for many publications so they will usually have more detailed information available if you ask for it. Readership Most publications will give their circulation and readership figures. The readership figures are more interesting because these show the actual number of people who will see and read publication, not just buy it. For some publications will give their circulation and readership figures are more interesting because these show the actual number of people who will see and read the publication, not just buy it. For some publications there will be a big difference between the circulation and readership figures. Some of the more up market monthly magazines have relatively low circulation figures but a long shelf life and high readership figures-particularly when they are the types of publication you see in doctors and dentists surgeries! When considering readership figures, look also at the distribution method for the publication. Is it one which people really demand, by buying it at a newsagents or requesting it from a tourist information centre? Or one which arrives un -requested through the letterbox? Publication date We will need to plan ahead and choose publications whose copy dates you can meet. Even more important are publication dates. If most people plan and book their holiday with you in November, there is little point advertising in a publication which appears in may, unless it is tactical advertising and you are looking for top-up business. The media pack will probably include details of forthcoming features which might be relevant to you. Sometimes it is a good idea to advertise within a relevant feature but remember that competitors will probably be doing the same. It can be useful to stand alone and make a bigger impact at anothertime, if the timing is right for you. Advertising rates The deciding factor will inevitably be whether or not you can afford to advertise in your chosen publications and if it is cost-effective . set your budget in advance and stick to it. You might decide to place your advertising through an agency which shouldn’t actually cost you anything because they will take a commission from the the publications, and May already have special rates. When placing advertisements always ask if there’s any chance of editorial coverage and the name of the person you should contact. Evaluating advertising campaigns They’ll never find out which half of your advertising budget was a good investment unless you monitor it. keep a record of the media in which you advertised, when and the cost . make sure that all staff are aware of the need to monitor advertising expenditure and ask them to make a point of asking people who book with you where they heard about you, and to make a note of this. You can also monitor which publications work for you by using different types of advertisement, such as specific packages or codes when people are asked to complete tear –off vouchers for further information. Monitoring advertising campaigns is more difficult for destinations and attractions where people simply turn up. Where-ever possible you should conduct brief visitor surveys (using students on work placements is an easy way of doing this) questioning representative group or people at difficult times of the year. you will be able to increase the effectiveness of any advertising if it is carefully thought through and planned in advance . advertising should also be integrated into the marketing plan so activities can be dovetailed . you will raise more awareness of your product. Advertising on outdoor and non-print media. The past 20 years have seen dramatic shifts in advertising, as TV press and radio have become increasingly fragmented and diverse as audience media consumption continually changes. This means that the marketer has much more choices in which advertising medium to choose from and if you know the media, or in this case, travelling habits of your target market, should make reaching them a lot easier than merely hoping they will be watching an episode of Coronation Street on a Wednesday night. If you are in the market to buy media space ,things have been sewn up by Viacom outdoor, who sell space on behalf of transport for london,including buses,london underground ,docklands light railway, and the major train ,tram and coach networks . nice and easy! Rail advertising Rail advertising offers opportunities to reach a broad audience, from daily business commuters to leisure traveler’s . rail sites offer the benefit of longer dwell-time, allowing more detailed copy, and aiding brand recall. There is a wide selection of sites across several major rail networks throughout the uk,including central trains(across the midlands and beyond),chiltern railways(commuter connection from London Marylebone to Birmingham),gner(east coast mainline s service between london king,s cross and Scotland )and merseyrail(key commuter network in the north west). This can work well for local advertisers to complement existing mixed media ,or as part of a Uk –wide rail campaign . There is a wide range of campaign options and associations costs, but to give an example of a four week campaign the following costs. Could apply. Below are some examples of the main media options available; Tube car panels Tube car panels can be found inside the carriages and benefit from a captive audience for an average of 13 minutes every journey. Escalator and stair panels. They are situated in a range of locations across the networks and are available to buy as part of general distribution packs, line by line and in special packs. DO’S AND DON’TS OF ADVERTISING 1. DO HAVE A PLAN: No matter how small or how large is the tourism destination or tourism business, there needs to be an annual marketing plan, even a simple one. It does not need to be complex but the plan will provide direction and help make better decisions about advertising opportunities as they arise. 2. DO HAVE A BUDGET: Many advertising opportunities look too good to miss – but are they? If there is a set budget for marketing for the year, this imposes self-discipline on how funds are allocated. Advertisements should be within budget to avoid problems related to financing of advertisements. 3. DO HAVE A BUSINESS OBJECTIVE: There should be a business objective. Some suggested business objectives could be: * To stimulate demand in a shoulder period. These advertisements may have a retail approach using packages to attract customers * TO promote a new feature like an attraction, extending trading hours, a motel adding a dining room or a houseboat operator adding new houseboats to the fleet * To compete against new competition by reminding customers that they will still be welcome 4. DO HAVE A CLEAR REASON FOR ANY ADVERTISEMENT: The days have gone when advertisements can be scheduled without a clear business reason. What the advertisement is designed to achieve should be stated up front so that evaluation is easier. 5. DO RECOGNISE THE IMPORTANCE OF DESTINATION MARKETING: Every tourism business needs to be cognisant of the importance of destination marketing. If the customers do not visit your destination and go somewhere else, no tourism business or any other business will earn any revenue from visitors. 6. DO CONSIDER CAREFULLY THE FORMATOF ADVERTISEMENT: Many regional tourism businesses spend money on advertisements that fail to produce results. Often they blame the newspaper, magazine, or other medium which was used. Far too often the advertisement fails because it has a format that does not attract the attention of customers. The â€Å"Advertising formats† section of this paper has further details. DON’TS OF ADVERTISEMENTS DON’T WASTE MONEY ON â€Å"ONE-OFF† ADVERTISEMENTS: Advertising only once in any consumer newspaper, magazine, trade press, radio, TV or any other medium does not usually achieve anything. It takes a series of advertisements to have impact. Tourism businesses that schedule one advertisement should not be surprised when they get no response. DON’T WASTE MONEY ON SMALL ADVERTISEMENTS: Some tourism businesses say that they have a small budget and can only afford a small advertisement in consumer print media. In that instance it is recommended that other marketing techniques be used. Small advertisements usually are not seen by customers and become a waste of money. The exception is classified sections in newspaper regular travel features and automobile club magazines. They are read by prospective customers. DON’T STRUCTURE ADVERTISEMENTS TO PLEASE YOU. DESIGN THEM FOR TOURISTS: When a customer sees any tourism advertising, always at the back of their mind, in some form, is the question, â€Å"what’s in it for me? † If customers cannot see any benefits to enjoy,   the sale (booking or attraction entry) will be lost. DON’T USE PHOTOGRAPHS WHICH APPEAR TO HAVE COME FROM A FAMILY ALBUM: Tourism destinations and tourism businesses sometimes use photos that look as if they have been taken from a family snapshot album. Such photos can be a real â€Å"turn off†. Any tourism destination or tourism product needs to use photographs that impress customers otherwise they may think your destination or product is second rate. If this occurs not only will you have â€Å"saved a few bob† in the expenditure column, but the revenue column will be down too. When choosing a professional photographer to take photos it can help to choose a photographer skilled in tourism photos. As an example a photographer who is good with wedding photos may not have the skills for tourism photos which are quite different. DON’T HAVE BLAND AND UNINTERESTING COPY Unlike other products, tourism is about enjoyment, excitement, adventure, special interest, relaxation and particularly different experiences. Destinations that are more successful have emotive advertising supported by brochures which attract customers with their carefully selected pictures, appealing design and exciting copy. Advertisements that use bland and uninteresting copy cannot expect tobe competitive, orenthuse customers about their destination or tourism product. ADVERTISEMENT FORMATS Regional tourism spends large sums each year on advertising but how much proves to be effective? Many advertisements fail to produce results, and poor design is often the reason. Advertisements that work follow a number of basic rules. First and foremost, successful advertisements carry a strong message that relates to the reader. It grabs their attention, and excites their interest by presenting customer benefits in a compelling, involving way. The advertisement heading describes the one key selling pointhat will enthuse the reader. This should have no more than eight words. MARKETING There have been various attempts to define â€Å"marketing† but so far no universally accepted definition has been devised . this is perhaps due to the fact that marketing as a compresive management function is farily concept which effectively only started to be applied in the early 1950’s . like most innovations , marketing has been gradually adoptes be increasing the number of enterprises mainly in the fields of consumer products with diverse ideas developed as to what it should embrace and how its priciples should be implemented . n the last few decades , however , marketing has become an established management process and practice in most industries. FEATURES OF TOURISM MARKETING Marketing of tourism product has certain peculiar characterstics. although general principles of marketing of products of other industries could be applicable so marketing of tourist product , there are a certain differences in approach . these differences are because of peculiar character of tourist product . amoung the peculiaities of the tourist product are :- TOURISM IS AN INTANGIBLE , NON MATERIAL PRODUCT No transfer of ownership of goods is involved as compared to a tangible product; say for example , in case of sale of a motor car , certain facilities , installations , items of equipment are made available for a specified time and for specified use . Production and consumption of tourist services are closely interrelated The travel agent or tour operator who sells this product cannot store it . production can only be completed if the customer is actually present. There is a close link between production and consumption of tourist services. Most tourists services cannot be consumed incrementally, in the other words, consumption, once begun, cannot be stopped, interrupted or modified at all. A TOURIST PRODUCT IS ASSEMBLED BY MANY PRODUCERS The tourist product cannot be provided as single enterprises. Each of the components of a tourist product is highly specialized and together makes the final product. This is not so in the case of the other tangible products where one manufacturer produces a total product. In tourism on the other hand, an airline considers seats flown or passenger miles to be its product measures its production. TOURISM DEMAND IS HIGHLY UNSTABLE The demand is influenced by factors such as seasonal, economic, political, et. The seasonal changes greatly affect the demand. Seasonality means that tourism plant is frequently used for a limited part of the year and therefore uneconomic . many tourist areas have a short season usage is the seasonal unemployment, which is a serious problem. Some of the developing countries which have recently established tourist industries suffer particularly from seasonality. DOMINANT ROLE OF INTERMEDIARIES In most industries, manufacturers have a predominant control over product design, distribution and promotion and pricing. On the other hand in tourism, sales intermediaries like a tour operators, travel agents, reservation services and hotel brokers play a very dominant role and enjoy superior marketing strength. From the stand point of tourism marketing this strong position of the travel trade has significant implications. The travel trade determines to large extent which services will be sold and to whom . DIVERSE MOTIVATIONS It is comparatively simple to determine why people buy a certain make of refrigerators, smoke certain brands of cigarettes, and use certain brands of toothpaste. The subjective and objective reasons, expectations and desires which influence tourists’ choice for a certain holiday destination, type of accommodation and vacation activities are far less evident. RESEARCH METHODOLOGY Research refers to the search for Knowledge. At is scientific investigation for the Search for relevant information. Research consists of comprising and referring problem, formulating solutions, collecting, organizing, evaluating data, making conclusions and carefully testing. TITLE OF THE STUDY â€Å"A study on Role of advertisement in promotion of tourism† in India. INTRODUCTION TO THE STUDY: Advertising may be defined as a form of  communication  used to encourage or  persuade  an audience (viewers, readers or listeners. Sometimes a specific group of people. ) To continue or take some new action. Advertisement helps to promote tourism by providing people with information regarding various places which are known as well unknown to people. Attractive advertisement of a place motivates people to go to the place and hence increase the tourism. Hence this is a study to analyse the role of advertisement in promotion of tourism in India. STATEMENT OF THE PROBLEM Advertisements and publicity play an important role in promotion of tourism in any country. In India numerous advertisements are made every year, however less importance is given to tourism advertisements and publicity. In absence of effective advertisement about tourist places, tourism suffers badly which in turn affect the GDP and employment in the country. Many places in different parts of India like Kerala, Goa etc have remained unexplored and untapped in absence of proper promotion and advertisements This project aims at analyzing the role of advertisement in promotion of tourism. OBJECTIVES OF THE STUDY To understand the relationship of advertisement and tourism * To identify the prominent mode of advertisement used in promoting tourism * To study the tourist attitude towards advertisement * To understand the need of advertising in tourism * To suggest few changes in tourism planning so that the Indian tourism development corporation (ITDC) can improve its advertising and promotion. NEED OF THE STUDY Through this study it would be possible to find out how effective has the role of advertisement been for promoting tourism in India and also the ways in which it can improve tourism in the country. It intends to find answers to the problems and shortcomings in tourism infrastructure development in India and tourism support services such as quantity and quality of publictransport ,accommodation, shopping,information services and internet and tel