The Day the Earth Stood Still – 1951 vs 2008

â€Å"The Day the Earth Stood Still†, (1951) vs. â€Å"The Day the Earth Stood Still†, (2008) From the 19th to the 20th century there have been many changes in film. Movies went from silent features in black and white, to color with surround sound, and now to digital 3D. One of the biggest changes occurred with special effects and the help of CGI (Computer Generated Images), which enhanced movie scenes and brought imagination to life. History has shown us that technology dictates where and how we watch movies, and it is continually evolving. In the 1950’s, television started drawing people away from the movie theatres, until the introduction of technical innovations such as â€Å"Cinerama, Cinemascope, and 3D, reversed the trend.† (Art Institute of Pittsburg Online) Since then, digital technology has brought movies back into the living room once again, delivered on DVD to our HDTV’s. These changes have had a huge impact on society, the way we view our lives, and the prospects of the future. â€Å"The Day the Earth Stood Still† compares two versions of the same movie made 57 years apart: the original was produced in 1951, and the remake was made in 2008. The original movie is one of the first alien invasion movies ever made and has become one of the classic sci-fi thrillers of our time. The alien in this movie, Klatuu, comes to Earth to issue a dire warning about its inhabitants' aggressive nature. He states that man’s constant violent nature against one another has raised the attention of â€Å"an alien species, which is now threatening to exterminate all of mankind.† (â€Å"The Day the Earth Stood Still†) The premise of the 2008 movie is that humans are destroying earth at an escalating rate, so they have to die in order to save the planet. â€Å"If humans die, earth lives. If humans live, earth dies.† With the melting of the polar ice caps and the threat of global warming, there are real-life consequences that give plausibility to this modern plot. Klatuu requests a meeting with the leaders of all nations. In the older movie, this was redefined as â€Å"a meeting between the 2 super powers; the United States and Russia.† In the early 1950’s when this movie was produced, a meeting between the U.S. and Russia would be unthinkable. World War II had just ended and we were in the middle of the Cold War. McCarthyism was at its height and the paranoid fear of Soviet domination was an obsessive national past-time. The movie was influenced by the use of the atomic bomb and our wars against each other. In that time period, there was a test of the atomic bomb of out in the Yucca Flats in New Mexico. It was believed that if one day these bombs could be strapped to rockets, it would destroy the earth. Unfortunately, there are still wars going on around the world and in our own back yard. In the 2008 movie, the U.S. government sends a woman to represent the president and gives her full authority to act on his behalf. She immediately orders the use of restraints and with the aid of a lie-detector test attempts to extract information from the alien. In another over excessive show of force, she orders all military forces to attack and destroy the alien ship. Klatuu manages to escape through the use of mind control and a lengthy visual display of electrical forces – alien style. In this part of the movie I found the special effects to be less than convincing. Special effects were a very important part of the film remake, so the original story was modified in part to accommodate them. I noticed some of the differences in content are in the language and scenes. The 1951 version had more dialog and placed more emphasis on the meaning and lesson to be learned. Early era movies were more idealistic, with little to no objectionable content or language. They may have implied a situation, but didn't show anything explicit. The 1951 version had the clean-cut charm of an old â€Å"Leave it to Beaver† episode. The 2008 version had more violence and scenes that were highly graphic in nature. The close-up surgical procedures in this film are not atypical of many of today’s shows and with the use of high density graphics, we get every gory detail. Klatuu, comes to earth in human form in the 1951 movie, along with a robot that was obviously just a tall man in a rubber suit. In the newer movie, with the aid of special effects, he morphs from alien into human form right before our eyes. The robot in the newer movie is several stories high and much more compelling as an enforcer of peace for an entire planet. The acting in the original movie seemed overly dramatized, which was a characteristic that was often used in the earlier films of this genre. Early attempts to simulate believable alien creatures and moving spaceships were crude at best. The first movie comes with a long list of revealing mistakes; wrinkles in metal and zippers in alien attire, while the space ship moving through the sky looked crude at best. The most obvious errors were in the scenes that show the â€Å"crowds running away in panic,† obviously created by speeding up the film. (Janson) In contrast, by 2008 special effects are widely used, portraying realistic action without the overdramatic characterization. Because special effects were not available during the earlier version, actors were much more athletic, usually performing their own stunts. Another industry change that cannot be overlooked is budget. For example, the 1951 movie had an estimated budget of $1,200,000, while the cost of the 2008 movie soared to $80,000,000. This can be attributed in part to the cost of special effects, but we also have to consider that most of the earlier films were usually shorter in length than their modern counterparts. Another consideration for the rising cost in some of today’s movies is found in epic films which have crowd scenes that employ a very large number of actors at union wages. In the final scene of both movies, Klatuu recognizes that the human race is worth saving after witnessing the heartfelt interactions between a woman and her young son. The story ends with Klatuu sacrificing himself to stop the planet’s destruction process and save the human race. This part of the story gives a human quality to the film. In some ways, the old classic movies and today’s movies are the same. They all have a story line and are aimed at a select audience, whether it’s a particular age bracket, ethnicity, social status other special group. Some of the content in movies can also be related to one’s life, such as the relationship between mother and child, fear of the unknown, and the struggles between good and evil or the strong and the weak. Movies often share a common theme about human nature and bring a message home to the audience that is relative to its time. Since the making of silent films to the movies of today, the emphasis has been on entertainment, making it a favorite family pastime throughout the years. It has created a multi-billion dollar industry that serves its creators as well as the public, because it does more than just entertain. It also educates and informs, gives hope, happiness and inspiration, raises awareness in individuals and creates a higher consciousness among people of all origins. As the movie industry gets older and wiser, it gets better at its craft. As it harnesses technology on all levels, we can look forward to future remakes of today’s movies and the possibilities of tomorrow.

Zara Fast Fashion Giant

Using at least one of the company/industry related databases available to you at the Marcus (or some other) Library, as well as the attached articles and case studies, please provide a 5 page assessment of, and proposal for, Ezra as follows: Context: Briefly outline the scope of the company's operations, including # of stores, the countries in which it operates, # of employees, annual volume and its history. Ezra is owned by Inedited AS (Industrial De Dieses Textile AS) headquartered in Artesia La Corona Spain with companies under the name of Ezra are located in the areas sited below.Inedited sells on a global scale, with 4,900 shops in about 75 countries under different names such as Ezra, Shoo, Misaims Duty, Pull and Bear, Berserk, Strabismus, Ezra Home, and Torque. Inedited reported that for 2014 sales they made $22. 76 billion with a one year sales growth. Their net income was $3. 24 billion which was a one year net income growth. Their total assets were $18. 72 billion with a ma rket value of $81. 85 billion. Ezra Spans AS headquartered in Artesia, La Corona Spain is the flagship brand for Inedited AS and is considered the â€Å"cheap-chic subsidiary.Ezra runs about 2,350 stores in major cities worldwide, as well as, some 165 Ezra Kids shops in 75 countries and 125 shops across Canada, the US, and Mexico. Ezra is considered a chain and sells women's, men's and children's apparel. They also offer plus-size and maternity lines. I didn't locate any information regarding who sells the plus-size and maternity garments and they are not sold online. Ezra began in 1975 and is Indies's main chain and brings in more than two- thirds of its total sales. Ninety-nine percent of Ezra stores are company-owned and other franchises or Joint ventures.Ezra has a clear focus and vision in the clothing market because they have captured the needs of heir customers. They have shortened the conventional supply chain response time from 5-7 months to 2-eh months. Ezra makes about o f their raw material. The remaining 60% is outsourced from within Spain, mostly from the La Curran. Designing of clothes at Ezra is done by creative teams of over 300 professionals at the headquarters in La Curran, Spain. After the garments are sewn, the clothes are returned to Sara's facilities for ironing by an assembly line of workers.Sara's merchandise assortment is great in terms of color, styles and accessories for women, men and children. The clothing sizes are based on European body types which are rustically small than American body types. After this, the clothing items are wrapped in plastic and transported on conveyor belts to a group of giant warehouses. In the warehouse, the customized machines patterned after the equipment used by overnight parcel services, sorts, packs, labels, and allocates clothing items for shipment to Sara's retail stores.For Sara's retail stores within a 24- hour drive, goods are delivered by truck whereas goods meant for stores beyond 24- hour d rive are delivered by cargo Jets. On a global average of 17 visits per customer per year. This is higher than the three visits to its competitors. This process prevents any bottlenecks in the vertical integration supply chain. Ezra is constantly communicating with retail managers regarding what their customer's needs are. Such as, what styles are selling, comments customers make about design features they like or don't like. Sara's inventory supply is small and they make frequent shipments to all their stores.The quick turnaround of merchandise helps generate revenue, reduce inventory, eliminate debt and keep their customers happy. The competitors rely heavily on end of season sales and â€Å"black Friday' sales in order to reduce inventory and eliminate debt. 2. How does Sara's execution of this mix compare to that of a primary Intricate competitor. Sara's competitors rely on their products being designed in one location, shipped to a company overseas to make the clothes and shipp ed to a distribution center where the garments are inspected and then shipped to the various store locations.The vertical integration in the supply chain definitely creates challenges for the designers, who have are competing with other designers having garments produced by the same manufacturer and factory closes schedules. If products are delayed, the company's risk not having products in their stores on time. Additional challenges for designers are working one to two years in advanced on lines per season. Their stores introduce new products during the four seasons (fall, holiday, winter, spring/ summer).Surplus inventory is stored in their distribution centers and shipped to the stores when they need to restock, fill special orders and complete online orders. Sara's competitors conduct sales in order to deplete their inventory and to prepare for the next season of merchandise. The challenge with this process is that it generally creates overstock in the store's storage room and a dded pressures to the employees who work in these areas. 3. What do you believe Ezra does particularly well or poorly? Explain your reasoning. *Advertising – Prices should compare to online logbook.Prices are lower in U. S. Although, Ezra is the leader in getting new styles to the customers on a weekly basis, the customers must be aware that you must try on garments because they are based on European sizes which meaner they fit smaller than their competitors. 3. ) Explain what is meant by the term â€Å"strategic competitive advantage† and identify the way(s) in which Ezra has established one vs.. Its primary competitors; the Data cases can be helpful here. Zara Fast Fashion Giant Using at least one of the company/industry related databases available to you at the Marcus (or some other) Library, as well as the attached articles and case studies, please provide a 5 page assessment of, and proposal for, Ezra as follows: Context: Briefly outline the scope of the company's operations, including # of stores, the countries in which it operates, # of employees, annual volume and its history. Ezra is owned by Inedited AS (Industrial De Dieses Textile AS) headquartered in Artesia La Corona Spain with companies under the name of Ezra are located in the areas sited below.Inedited sells on a global scale, with 4,900 shops in about 75 countries under different names such as Ezra, Shoo, Misaims Duty, Pull and Bear, Berserk, Strabismus, Ezra Home, and Torque. Inedited reported that for 2014 sales they made $22. 76 billion with a one year sales growth. Their net income was $3. 24 billion which was a one year net income growth. Their total assets were $18. 72 billion with a ma rket value of $81. 85 billion. Ezra Spans AS headquartered in Artesia, La Corona Spain is the flagship brand for Inedited AS and is considered the â€Å"cheap-chic subsidiary.Ezra runs about 2,350 stores in major cities worldwide, as well as, some 165 Ezra Kids shops in 75 countries and 125 shops across Canada, the US, and Mexico. Ezra is considered a chain and sells women's, men's and children's apparel. They also offer plus-size and maternity lines. I didn't locate any information regarding who sells the plus-size and maternity garments and they are not sold online. Ezra began in 1975 and is Indies's main chain and brings in more than two- thirds of its total sales. Ninety-nine percent of Ezra stores are company-owned and other franchises or Joint ventures.Ezra has a clear focus and vision in the clothing market because they have captured the needs of heir customers. They have shortened the conventional supply chain response time from 5-7 months to 2-eh months. Ezra makes about o f their raw material. The remaining 60% is outsourced from within Spain, mostly from the La Curran. Designing of clothes at Ezra is done by creative teams of over 300 professionals at the headquarters in La Curran, Spain. After the garments are sewn, the clothes are returned to Sara's facilities for ironing by an assembly line of workers.Sara's merchandise assortment is great in terms of color, styles and accessories for women, men and children. The clothing sizes are based on European body types which are rustically small than American body types. After this, the clothing items are wrapped in plastic and transported on conveyor belts to a group of giant warehouses. In the warehouse, the customized machines patterned after the equipment used by overnight parcel services, sorts, packs, labels, and allocates clothing items for shipment to Sara's retail stores.For Sara's retail stores within a 24- hour drive, goods are delivered by truck whereas goods meant for stores beyond 24- hour d rive are delivered by cargo Jets. On a global average of 17 visits per customer per year. This is higher than the three visits to its competitors. This process prevents any bottlenecks in the vertical integration supply chain. Ezra is constantly communicating with retail managers regarding what their customer's needs are. Such as, what styles are selling, comments customers make about design features they like or don't like. Sara's inventory supply is small and they make frequent shipments to all their stores.The quick turnaround of merchandise helps generate revenue, reduce inventory, eliminate debt and keep their customers happy. The competitors rely heavily on end of season sales and â€Å"black Friday' sales in order to reduce inventory and eliminate debt. 2. How does Sara's execution of this mix compare to that of a primary Intricate competitor. Sara's competitors rely on their products being designed in one location, shipped to a company overseas to make the clothes and shipp ed to a distribution center where the garments are inspected and then shipped to the various store locations.The vertical integration in the supply chain definitely creates challenges for the designers, who have are competing with other designers having garments produced by the same manufacturer and factory closes schedules. If products are delayed, the company's risk not having products in their stores on time. Additional challenges for designers are working one to two years in advanced on lines per season. Their stores introduce new products during the four seasons (fall, holiday, winter, spring/ summer).Surplus inventory is stored in their distribution centers and shipped to the stores when they need to restock, fill special orders and complete online orders. Sara's competitors conduct sales in order to deplete their inventory and to prepare for the next season of merchandise. The challenge with this process is that it generally creates overstock in the store's storage room and a dded pressures to the employees who work in these areas. 3. What do you believe Ezra does particularly well or poorly? Explain your reasoning. *Advertising – Prices should compare to online logbook.Prices are lower in U. S. Although, Ezra is the leader in getting new styles to the customers on a weekly basis, the customers must be aware that you must try on garments because they are based on European sizes which meaner they fit smaller than their competitors. 3. ) Explain what is meant by the term â€Å"strategic competitive advantage† and identify the way(s) in which Ezra has established one vs.. Its primary competitors; the Data cases can be helpful here.

A Complex Case of Interpretation of Justice and Truth

A Complex Case of Interpretation of Justice and Truth Justice in society is the ultimate destination for those who wish to uphold the truth; however, morality is contradicted by an individual’s choice to be uninvolved when personal serenity is at stake. The novel Jasper Jones upholds this idea through the portrayal of silent bystanders as the driving force that powers the events of injustice that take place in Corrigan. Ultimately, this dilemma is revealed to the audience through the lens of Charlie Bucktins experiences, which act as a catalyst in assisting him piece together the reality that achieving justice is not always a clear-cut matter. Breakdowns within relationships are spurred into being by the inability of individuals to acknowledge their personal liability and condemn others of their misdemeanors. As Charlie witnesses his mother’s accumulating verbal abuse towards his fathers misbehavior, he understands how his mother attempts to feed her dissatisfaction in life by criticizing those around her: â€Å"She called him a poor parent, a useless husband. She accused him of not caring for either me or her.† However, since Charlies father stays uninvolved in order to restore peace, he is allowing injustice to linger; in fact, he is ironically being scapegoated as the excuse for his wife’s affair. As Charlie states, â€Å"I wanted him to take umbrage with her questioning of his heart and his loyalty. But he didn’t.† Although the peace of passiveness is eventually made most evident to the audience within the motif of Charlie’s antipodean snowdome, Charlie also understands the saf ety of being a silent bystander. His experiences force him to regret opening his window to Jasper Jones: â€Å"I’d choose to forget. I’d sleep safe in my settled snowdome.† Therefore, the Bucktin house can also be viewed as a microcosm of the Corrigan community, as the silent bystander sustains wrongdoings and allows the innocent to be accused for others mistakes. Silvey adapts his ideas about truth and responsibility to the Wishart family; Pete Wishart’s brutal abuse of Laura was facilitated by Eliza’s and Mrs. Wishart’s continuous suppression of the truth. The narrative demonstrates Laura’s encounters through a metaphorical spectacle highlighting how quickly evil was propelled â€Å"Like a cork from a bottle. A train with no brakes. Here, the use of simile heightens the intensity of Eliza’s recounting to Charlie of her inability to oppose the villainy under her own roof. In a uniquely Australian voice Silvey personifies the intense heat of the Australian climate â€Å"summer heat crept in† symbolizing nature growing in tension in parallel with the events within the Wishart family. Dissolution of relationships within the Wishart family thrived from the subduing of truth and the abrogation of responsibilities as parental guardians from both Mr. and Mrs. Wishart. The powerless and marginalized are ofte n scapegoated for the mistakes of those higher up in societies hierarchy to uphold faultless public appearances. Society’s animosity towards Jasper Jones is enunciated during Charlie’s first encounter with him â€Å"They think I’m a bloody animal. They think I belong in a cage† The image of Jasper as an animal represents the ironic label that impugns his sensitive and misunderstood nature and presents him as dangerous to society. The first person narrative within the novel positions Charlie as the narrator allowing us to recognize the duality of Jasper which may not be known by others. Subsequently these experiences are what fuels the novel and forces Jasper and Charlie to adapt methods contrary to the traditional to achieve justice. Jasper’s character is inexorably linked to accumulated stereotypical labels â€Å"a Thief, a Liar, a Thug, a Truant† that allows the powerful figures such as Pete Wishart to demonstrate a destructive power of injustice and scapegoat Jasper Jones for his misdemeanor. This supports his attempts in masking his identity as an alcoholic, immoral, sexually violent man and uphold his authority as the Shire president. Capitalization of these titles demonstrate the dominance of the assumptions of the community and promotes Jasper’s vulnerability to be scapegoated. However, during his encounter with Mad Jack Lionel Jasper is indirectly accused of the same mistake of judging by appearance without understanding reality, as he himself engage in scapegoating of the innocent. Represented through an imperative narrative voice tied together with aphorism, Silvey highlights the ability of the Corrigan citizens to disfigure the truth so extremely, despite their personal egregious p ractices, that it forces Jack Lionel to resort to an isolated life, â€Å"The story became truth†¦And Jack Lionel’s portrait was smudged with ink and smeared in shit†. Silvey alludes this image of Lionel to the character of â€Å"Boo Radley†, a reclusive social outcast in â€Å"To Kill a Mockingbird†. During Jaspers blindness of the truth he fails to understand the positive intentions of Lionel to reunite with his grandson. â€Å"Or maybe he knew†¦Maybe he knows about his place. Maybe it was him.† The repetition of â€Å"Maybe† accentuates Jaspers uncertainty and lack of evidence in accusing Jack Lionel. Even though Jasper doesn’t have an image he needs to support, he needs to accuse someone else to hide the possibility of his actions driving Laura to her death. Therefore by relieving oneself of mistakes by antagonizing the innocent we are able to eliminate possibilities of moral misadventure. Justice and truth are intertwined as the handling of truth by individuals are influenced by human experiences and the reinterpretation of it brings about justice or injustice. Peoples encounters within certain relationships shapes their view of the truth as only those willing to peel away the layers and explore it will truly understand reality. Charlie’s intelligence and compelling attitude to discover the truth before judging places characters in their authentic form, which assists in piecing together the different events within Corrigan. As a result of this he and Jasper were able to discover the ultimate injustice within Laura’s death and perceive Corrigan through a different lens. Craig Silvey poignantly completes this novel through the revealing of human nature and its role within unearthing the truth and bringing about Justice.

Good Country People by Flannery O'Conner Essay Example | Topics and Well Written Essays - 500 words

Good Country People by Flannery O'Conner - Essay Example The story begins with Mrs Hopewell's analysis of Mrs Freeman's limited facial expressions, but therein she reveals also the limits of her own thinking. Her thoughts of the Freemans are laced with some scorn, but she humors them because they are "good country people" and of use to her. Mrs Hopewell's daughter Hulga, who had lost her leg in a shooting accident, is openly rude to Mrs Freeman, but the good countrywoman was never troubled even by "a direct attack, a positive leer, blatant ugliness to her face." The author, however, does not attempt to present any rosy picture of country people. Mrs Freeman is shown to poke her very sharp nose into everything, with "a special fondness for the details of secret infections, hidden deformities, assaults upon children." Her children, Glynese and Carramae, whom Hulga secretly refers to as Glycerin and Caramel, have all the worst qualities of the girls of their age in the town, but the story is not primarily about the Freemans. The story line follows the thread of one particular 'good' country man's attitude to these city folk. The irony of his point of view is revealed in full only at the very end of the story.

Complete case brief of Nix v. Williams Study Example | Topics and Well Written Essays - 1000 words

Complete brief of Nix v. Williams - Case Study Example During the trial of Williams, the court held that, even in the case that Williams had not made the informative statements to the officer; the body would have been recovered and used as evidence against him (Nix). Procedural History The defendant, Mr. Williams was a mental patient on the loose. Williams abducted and murdered Pamela Powers, a ten-year-old girl from a YMCA on the 24th of December 1968 (Nix). After two days, he went to the police, at another county – making the condition that he was not to be questioned during the process of moving him back to Urbandale. One of the detectives started a conversation with him, and suggested to him that he needed to reveal the location where he had left the dead body, before an anticipated snowfall took place (Nix). He agreed to the proposal, and the directions he gave led the detectives to the recovery of the body (McInnis 397-446). After the recovery of the body, Williams was convicted for the crime, but based on Brewer v. Williams (1977), the Supreme Court held that there had been a violation of William’s right to counsel, like it was directed during the case of Massiah v. United States (1964). For that reason, his conviction was reversed. However, Justice Potter Stewart’s opinion pointed out that the evidence collected from Williams could be used during a trial, in a constitutional manner (Nix). Following the opinion, Williams was offered another trial, during which the attorneys responsible of his case moved a motion suppressing the evidence-bases collected through the interrogation by the detectives. Legal Issues The legal issues to be determined through the case included whether, evidence leading to an arrest could be exempted from case proceedings, based on the grounds that it had been obtained improperly. Decision of the Court The court, based on the inevitable discovery doctrine, held that the evidence (body) would have still been recovered within a short span. Therefore, the method â₠¬â€œ through which the information leading to the recovery – was collected was not relevant; therefore the evidence was admitted as evidence against the defendant. The dissent to the case, by Justice Brennan, maintained that the inevitable discovery doctrine bases its considerations on a hypothetical case, where the supposed evidence may or may not have been recovered; therefore, regarding that it was recovered through illegal means, it remained unconstitutionally collected (McInnis 397-446). Legal Analysis The main reason as to why the exclusionary rule was extended to the evidence collected through illegal police conduct was that, the channel taken was enough grounds to stop the police from violating statutory and constitutional protections, without allowing guilty people to go unpunished. Based on the rationale, the prosecution was not to be offered more advantages, than its case would have been, in the case that the evidence had not been collected through an illegal cours e (McInnis 397-446). However, by contrast, the judges resorted to the independent source doctrine, which allows for the admission of evidence, which has been gathered through means that are independent of the constitutional violation. Despite the fact that the independent source rule did not apply to the case, the rationale derived from it was consistent and offered justification to the adoption of the inevitable discovery rule, to the exclusionary doctrine. In the case that

Internet and Digital Marketing Communications Essay

Internet and Digital Marketing Communications - Essay Example Dropbox Company is a company that designs a service to share and sync files over the internet between personal computers. It is a downloadable application. Through it, the users can easily share and synchronize files across smart phones and personal computers. The company is located in San Francisco, United States. The company further offers the customers with specific tasks, which include collaboration on office documents, running a startup and backing up photos. Despite the success of the company, the past few years has proven challenging to the management and the entire company. During this time, the company experienced a crisis management problem and lost many of its customers, making the image of the company to be tarnished. The company has since then taken a major step to win back the customers improve the image of the company as well as attracting perspective customers. Despite these great services to the users, users have been asking for new features. Most of these features violate the commitment of the company to offer a simple product that is also easy-to-use. Therefore, Dropbox needs to go beyond syncing and file sharing so that it targets the customer needs. This is the only way it can stay the course. This situation has raised the need for the company to take the company back to its previous performance or to even high heights. The marketing department of this company has been pointed to have the most significant role in this activity. This is because this department has a major responsibility in guiding. and leading the other departments of the company in the development, production, fulfilling the products and the services to the customers. Marketing communication Marketing communication is a strategy that refers to the process of creating awareness, reminding or/and persuading customers of a product or a service (Yeshin, 2002). Marketing communication is significant in influencing a buyer’s purchasing decision. Integrated marketing communication (IMC), on the other hand, refers to judicious and the effective use of promotional tools of a product in passing a message across to the customers or potential customers (Yeshin, 2002). The effect of IMC to the existing and prospective customers is often noticeable. This is because the framework of IMC involves the interaction of different marketing communication elements, which have potential to improve or trigger other communication media to contribute (Belch and Belch, 2003). A marketing plan is important in attaining success in marketing. This is because it enables a company and its marketing team to focus on the marketing process. A marketing plan can be prepared using different approaches. However, there are key stages to these different approaches. These key stages are contained in an acronym SOSTC, that is, situation analysis, objectives, strategies, tactics, and control (Reid, 2003). Integrated marketing communication is an aggressive marketing strategy that aims to capture and use extensive amount of information about customers to set and track marketing strategy

Edgar Allan Poe Essay Example | Topics and Well Written Essays - 500 words - 1

Edgar Allan Poe - Essay Example However his solitude would have been the inspiration for him to come up with classics of global class. This assumption was made from the fact that he was orphaned in the age of two and was deprived of the love and care of his parents at times he deserved it the most. Moreover the destiny of sorrow and suffering had followed him thoroughly all along his life. Being brought up as an orphan, the solitude didn’t leave him even in his adulthood. His wife Virginia Clemm, whom he married in 1936, left this world leaving him alone not so long after their marriage (Liukkonen P ,2008). The first collection of Edgar Allan Poe’s works was published in 1840. The collection tilted Tales of the Grotesque and Arabesque, had in it one of his work of high fame, The Fall of the House of Usher. This narrated the sorrow of one of his friend and conveyed the author’s compassion towards his friend. The next one in the row was ‘In Narrative of Arthur Gordon Pym (1838)’ which was one of his longest works. This masterpiece was again a tragic story but contained mesmerizing innovations dealing with the tribes in the Antarctic Circle. The next year Allan Poe brought out ‘The Conchologists First Boo’k which proved to be a historic best seller. The linguistic skill of the artist was impeccably confirmed in this piece of art, as this work was really a retrieval of a work by Thomas Wyatt which proved to be a market failure. The Raven, which preached love was published in 1845 and brought national fame for the writer. Interestingly, this poem also spoke of sentimental feelings as the main theme was on a lost love. Probably, the tragedies that happened in his life and the cruel destiny that kept snatching the loved ones from the author’s life would have inspired this beauteous work (Liukkonen P ,2008). The factor that inspired me in the artistic works of Edgar Allan Poe is the positive energy he has

Consumer Behavior as a Process Essay Example | Topics and Well Written Essays - 250 words

Consumer Behavior as a Process - Essay Example This paper tells that marketing stimuli are initiated by businesses or companies, and environmental stimuli are provided by social factors according to political, cultural and economic aspects of the society. The black box of the buyer has characteristics and decision process that influence the buyer’s response in the market. Black box model illustrates the response of the buyer in a conscious decision process, where the buyer identifies the problem (Kuester, 117). After problem recognition, search for product or service information is started. Consumers engage in internal and external information search. Information sources are a personal experience, public sources, and commercial sources. This stage provides promotional strategies to businesses and illustrates the most effective information source for the brand. Analyzing alternatives entails comparison of products or brand in the market. The evoked set illustrates the alternatives considered during problem-solving (Kuester 89). Consumers evaluate options or alternatives based on psychological and functional importance they offer. Marketing organizations must understand the benefits consumers require. The customer makes a purchase decision after carefully evaluating the strategies (Kuester 74). Marketing organization must enable the customer to act according to their purchase intention, through sales promotion. Post-purchase is also significant to organizations. This is because it influences the purchasing patterns in the future.

The impact of coffee brands on the purchasing pattern of consumers Dissertation

The impact of coffee brands on the purchasing pattern of consumers - Dissertation Example The respondents further stated that they prefer speciality coffee outlets for consumption and purchase as the area also helps to gain a further work exposure (The Independent, 2011). A.3 The interviewees in response to the brand affinity for coffee purchase stated that they generally tend to go over branded coffee than ordinary ones while taking a purchase decision. This is because the branded coffee reflects a sign of fair trade over which the consumers can easily rely upon for consumption purposes (Hayden, 2010, p.10). A.4 The respondents in the age group of 15 to 43 stated that they are more keen to purchase established and premium brands over the ordinary brands in that the purchase of high branded products reflects the consumption of ethical products. These people state that consumption of ethical products would be hygienic enough and thus safer to consume (The Telegraph, 2012). 4.2.2 Qualitative Finding 2Â   The second set of findings the age group ranging from 44 to 82 years would be considered. This age group would also be subjected to the income groups ranging from 974 to 2184 Pounds and 2688 to 5217 Pounds. This would also be conducted based on open set of questions. A.1 The second group consisting of more elderly people however responded that they liked tea more than coffee in that it reflected the culture of the bygone era. These people thus pertaining to the old culture stated that they liked consuming tea more often than coffee and thereby tea stood as a more popular beverage to them. A.2 These respondents also mentioned that they liked the consumption of coffee from speciality corners rather than from retail... The paper would focus on understanding the impact of coffee brands on the purchasing pattern of consumers. The coffee industry in United Kingdom is constituted by products that can be marketed on a mass plane and those that are especially dedicated to meet special needs of the people. The coffee brands are marketed by companies like Nestle and Kraft Foods along with other normal brands. Again coffee companies like Starbucks account for the speciality consumer groups in the region. The findings of the research reflect that the consumers of United Kingdom are tending to grow an increasing affinity for coffee products as a beverage item. The consumers were divided essentially into two groups in regards to age and income variables. It was found that the younger generation reflected an increasing affinity for taking coffee as a beverage than tea while the older generation still depended on tea as their main beverage product. Further both the younger professionals and the older groups refl ected an increasing desire to consume coffee from speciality coffee parlours in that they created a niche market. Moreover it was found that premium and established brands gains a significant importance in the purchase criteria for coffee for the consumers of both age groups. The first set of key findings indicate on the group of consumers who belong to the younger and middle aged profile ranging from 15 to 43 years and also to the lower and middle level income groups. These set of consumers reflect a growing passion to get a taste of modern beverages like coffee served at coffee parlours.

General Psychology and the Study of Human Behavior Essay Example for Free

General Psychology and the Study of Human Behavior Essay Psychology is the study of the human behavior especially how the mind of the human beings works. For many years, the behavior of human beings has been studied by very many scholars and they have come up with very many reasons as to why people behave in such a manner. However, as a student my main ambition is to become a drug and alcohol counselor. Therefore, this class of general psychology has helped me in building my career very much due to the course content value. Variation is one of the most obvious characteristics of human behavior. An individual’s every day life is marked by an expansive fluctuation in almost every aspect of behavior such as the intelligence he exudes, the speed with which he moves, his expression of emotions, goals he pursues, humor, energy, anxiety, shyness, among others. Even the most intelligent of human individuals have ordinary thoughts most of the time as they too are confronted with the normal activities like choosing the right mode of dressing, brushing in the morning and carrying out normal transactions. There is sufficient evidence towards the fact that one of the most striking features of a child’s behavior is its dynamic aspect of the stream of behavior recorded continuously (Barker, 1968). Any individual with no knowledge of psychology comprehend this dimension of human variation from their observation and experience. However, this is not prominent in scientific psychology. The concern of scientific psychology is another dimension of behavior variability with emphasis on individual differences. This is a major step in psychology that despite the variations that occur within every individual’s behavior, the methods for measuring and identifying individual behavior constants have been devised. Scientific psychology’s concern is with the varied number of constants measured and how they relate with each other. There is however a difficulty in achieving a stable behavior measurement. For the stability of behavior measurement to be achieved, their must be an imposition of stable measurement upon the individual, land the same conditions must be reintroduced every time the measurement is being repeated. The employment of this method offers measures of individual constancies under certain conditions but terminates individual variations under varied conditions thereby destroying the such contexts of behavior that occur naturally. This problem is not however unique to psychology. A beam’s strength can be measured under given specific conditions and under this very condition each time the measurement is being carried out. However, depending on the structural context, a beam possesses many strengths. This is also true for the meaning of words since words too have a range of meaning, the actual one being determined by the context in which it has been used. With this regard, an individual is like a beam or a word, possessing many strengths, intelligences, moralities, speeds and social maturities. However, it is clear where this intra-individual behavior variation comes from. An individual’s behavior is both internally and externally connected, though in a very complicated way. The internal parts of an individual such as the neurons, hormones or muscles and the external context such as the class, field or the game he is playing has a complex connection. The psychological individual who reads a book, plays some game and walks on some road poses as an identifiable entity between the interior parts and the exterior contexts that are unstable, being linked to both the entities, yet profoundly separated from them. This separation emerges from the fact that the internal parts and the external contexts of an individual involves an entity that functions according to laws that are not the same as those that govern his behavior (Cromwell-Davis, 2008). Such things like the actions of the brain, contraction of muscles and the concentration of hormones are not psychological phenomena. With the current state of understanding, the operation of such phenomena involve laws that are not compatible with that of psychology. The same applies to the environment with which an individual operates. The school or class where an individual is a student, the library he studies and the road he walks operates according to laws that are foreign with regard to that govern his behavior as an individual. The external context involves what has been referred to as the molar ecological environment which includes those phenomena that occurs naturally outside an individuals skin with which his molar actions are incorporated but operate according to laws that are incompatible with those laws that dictates his molar behavior (Baker, 1965). There is a difference between the psychological and ecological environment. One of the interesting aspects of human behavior is the course it takes when different variables are introduced within the environment. In the study below, behavior of individual was observed with regard to the distance between them and other human subjects. Theory Statement An individual’s mode of behavior is dictated by the distance between him and other subjects. According to Adam Kendon, every human behavior is located (Kendon 1990, p. 210). Human behavior takes place within a given space which has objects and people upon which the behavior is directed. The space and what it contains on the other hand influences the behavior of an individual. The space occupied and maintained by an individual’s behavior can in this respect be termed as the transactional space. The transactional space between two individuals influences their behavior. Experiment In the following experiment, a study was conducted to investigate the extent to which transactional space influences the behavior of individuals in college. The investigator walked through the college in different areas where different activities were being carried out. The exercise took three hours and findings were recorded. The experiment was conducted in the campus park because of the diversity of activity and human interactions that takes place in it. Methodology Since the study involved the study of behavior in face to face interaction, a major problem encountered was how to define the structural units in which the subjects were organized. In particular, it became difficult to delineate the distinct units of interaction with regard to the organization of observable behavior into their components for analysis. However, the observations were made randomly with neither of the subjects aware of the experiments. As such, the experimenter walked from one point to another, looking at the group formation and identifying individuals who did not have any company. The behavior which was recorded included eye focus, body movement and the degree of engagement in a particular action. In particular, the reaction of the subjects were observed whenever the experimenter approached an individual or a group of individuals. In all the instances, the experimenter did not engage the subjects in any form of conversation. Observations and results Behavior of individuals was varied depending on the activity and whether one was alone or in groups. Among the individuals who were alone, there seemed to be an absorption with either something that was going on around them or an absorption with an activity that they were involved with. They also seemed to react whenever an individual came within three meters of their transactional space. Of the notable behaviors, five out of six subjects looked directly at the individual who came within three meters of their transactional space. Among groups of individuals, there was a variation in behavior with regard to the number. In a group of two, the subjects engaged in conversation with momentous eye contact. Whenever one passed within a distance of three meters, they all turned and depending on the behavior or gender of the individual, some responded with either greeting the individual or looked briefly and continued with their conversation. The latter instance was rare with groups of three or more. Discussion A behavior setting is composed of one or more standing patterns of behavior. There are numerous patterns of behavior that have been recognized such as a molar unit or group activity. This is a bounded pattern in holistic human behavior. It is thus a discrete behavioral unit with coordinates which are univocal within space and time. As such, a standing pattern of behavior cannot be said to be a character of the subjects involved but rather, it is a phenomenon outside the individual with unique characteristics which remain whenever there is an alteration of the participants. One apparent thing among the subjects observed is that their behavior with regard to reacting to an individual coming within their transactional space is dependent among various factors which may not be open to the experimenter as human behavior is derived from both external and internal conditions. As such, every observable behavior exhibited by an individual has various roots even though behavior can be predicted to some extent. The first thing that the course has helped to understand in relation to drug and alcohol is the different terms that are used when counseling a person. This are the general terms that are used when counseling a patient. For example, it is not good to use terms like â€Å"you are wrong,† â€Å"you do not know† or â€Å"you are foolish.† The course has helped to learn the new terms that I will be using like, â€Å"instead of saying you are wrong,† you can say, â€Å"that is another good reason.† Additionally, it has helped us to learn the tone of language that is to be used. When counseling a patient, one should always be calm and always be positive about what the patient is feeling and thinking. It is also in this unit of general psychology that we have learnt how very different people behave in the different ways. This is where the course has taught me why different people behave as they do and why they end up drinking. Stress is one factor that makes people to end up becoming alcoholic or turning into drugs. Additionally, drug abuse and alcoholism has also been known to be hereditary from the resent research studies that have been done by the different scholars. It is through this course that we have learnt the very many reasons as to why people behave in different ways and why they take drugs or alcohol. I have learnt the different forms of therapy that are used in counseling in this course. This is where the introduction to therapy is done. One way of helping a drug or an alcohol addict to stop the addiction is through therapy. Therapy is the solving of personal problems of a person that occurs daily. In therapy, talking with a trained professional is the method that is usually used to solve the different problems. Therefore, this unit of general psychology is helping me gain that knowledge and become a professional therapist in treating the different problems that different drug and alcohol addicts have. It is also in this lesson of general psychology that I have learned the intelligence of the human thinking. In the growth graph, since the time somebody is born, the brain usually undergoes several stages intelligence. For example, when somebody is at the age of the teenage the brain starts to develop the ability to solve problems in reality. This means that the thinking capacity has grown and the person is able to think critically as compared to the person was young. Therefore, this lesson has helped me understand the different stages of intelligence in the human beings, making it easy for me when it comes to counseling the different people. Motivation is another very important factor in counseling especially in the counseling of drug abusers and alcoholics. It is in this class where the subject of motivation is introduced and taught in detail to prepare the students as they go ahead with the studies of psychology. I have learnt the different methods that are used in motivating the different drug and alcohol addicts. This is very important because when counseling people who are drug or alcohol addicts, the people need to be motivated so that they can be able to quit easily without the need of turning back. Therefore, this lesson of general psychology has taught me a greater lesson in motivation and how it should be applied in the field of practice. This class of general psychology has taught me a great number of different personalities that different people tend have. It is important to note that there is no way that two people can have the same personality. According to this chapter, it is because of how the different kinds of people have very different thoughts from one another. For this reason, the study of this lesson has been a very influential topic in my career as a counselor of drug addicts and alcoholics In addition, this class has opened up my mind on the different perceptions that I always had about drunkards. When I had started this class, I had the wrong impression/perception of how the drug addicts and alcoholics behave. I thought that this people, are people who are just lazy in life and they only abuse drugs as an excuse to their many problems. However, this class of general psychology has changed my perception about the different drug addicts and alcoholics and it has given me an open mind, which is required by counselors when it comes to helping others during therapy. Lastly, this lesson has been able to introduce some of the topics that are very useful in the study of counseling, and they are going to be learnt deeply in other classes especially at the level of specialization. Additionally, it is this unit, which has helped me realize that people are not always drug addicts or alcoholics because they want to be, but it is because of the different behaviors that they exhibit, which are affected by external factors like stress. These external factors can drive somebody crazy leading to drug abuse or alcohol abuse. Therefore, this subject has introduced me into the topic of human behavior in relation to drug abuse, alcoholism and how the following problems can be solved by the use of counseling.

Polycultural Education: Overview and Reflection

Polycultural Education: Overview and Reflection The problem of enhancement of education belongs to a number of those pedagogical problems which dont lose the relevance eventually. The modern situation in modern society is characterized by the growth of the local ethnic conflicts. Tasks of preserving safety in modern society require continuous work on studying the nature of the conflicts between representatives of various ethnic groups, their influences on the social and economic life of society, and also search of ways of their overcoming. All this sets serious problems for education which cant but react to the taking place events in society. The experience of foreign countries, in particular, the USA, shows that educational institutions are the main structures where the purposeful uniting and peacekeeping policy is pursued. Therefore, education can help society to bring up youth in the spirit of the humane attitude towards representatives of other cultures and to find effective methods of a decrease in international hostility whi ch can be applicable in a social environment in one hand and in another hand can help to improve students grades. Nowadays, researchers propose a theory of culturally focused pedagogy that might be considered in the reformation of teacher education. According to Lopez, (2016), some researchers assert that culturally responsive teaching (CRT) improves academic achievement because it views students culture and language as strengths. All schools have their ratings, and parents usually want to send their children to that school where the ratings are very high. Also, parents look for schools where their children can feel themselves comfortable in other words, in their plates. As an educational leader, I would like to incorporate cultural pedagogies at my school. According to that place where teachers will work, we should prepare future teachers with following requisite teacher beliefs. They are high expectations, cultural knowledge, cultural content integration, and of course language. Firstly, I would like to speak about high expectations. There are so many cultures, which are mixed in every country during the globalization and the role of all teachers be closer to their students helping them to overcome any academicals issues which they will face. According to Villegas and Lucas (2002) state, Teachers attitudes toward students significantly shape the expectations they hold for student learning, their treatment of students, and what students ultimately learn (p. 23). It means that all teachers are responsible for their students performance. Teachers should make standards-based content and curricula accessible to students and teach in a way that students can understand using aspects of their cultures. Once students feel comfortable with how a teacher talks and discusses academic material, they will feel comfortable enough to focus and try to learn the content. For example, in my country when I became a class teacher, I had a class with bad ratings. There were many children from problematic families. I mean, not full families, where they dont have father or mother or both of them. Children were psychologically closed in their inner world. All teachers didnt want to go and teach them because children didnt take a part in discussion or activities during the lesson. And of course, their marks were really bad. It was for me very hard to understand those children, but I did. I started to spend more time with them, and every time I told them you are the best and you can change the world. I encouraged them with sports and they won sports competition at the school. They were very happy. Next, my step was to improve their knowledge. I told them that they won sports Olympiad at the school and it means they are not bad. If they could do it, they can do the best in their subjects too. And they did. I was very satisfied when all my children started to show good results at school. The second, in my opinion, is much important to have cultural knowledge. To know how to teach them using their cultures, traditions and teaching styles. I mean how to behave yourself. New teachers should know all about students culture and the books which they will use in their classes should have included famous and well-known people from local culture. It will keep students attention during the class in one hand and in another hand they will learn many interesting facts which they didnt know before. The treatment of differences as traits, however, may be in part due to the emphasis on differences in ways students learn, and how these merit considerations by teachers. Gay (2002), for example, states that Culture encompasses many things, some of which are more important to know than others because they have direct implications for teaching and learning. Among these are ethnic groups cultural values, traditions, communication, learning styles, contributions, and relational patterns (p .107). The CRT literature is consistent in the need to validate students cultural experiences as knowledge. Avoiding the reduction of cultural experiences as traits, cultural knowledge is also represented in constructivist views of learning, where learners use their prior knowledge and beliefs . . . to make sense of the new input (Villegas Lucas, 2002, p. 25). Ladson-Billings (1995a) shares the constructivist view in her conceptions of self and others, where teachers believed in a Freirean notion of teaching as mining or pulling knowledge out (p. 479), as well as the use of student culture as a vehicle for learning (Ladson-Billings, 1995b, p. 161). According to Crystal Kuykendall, a former executive director of the National Alliance of Black School Educators, culture determines how children perceive life and their relationship to the world. Because culture also influences how and what children learn, educators can use culture to improve self-image and achievement. Not only must tea chers show an appreciation of cultural diversity, they must also incorporate teaching strategies that are congruent with the learning styles of their students (1989, pp. 32-33). The ways culture has been represented in practice, however, have proven to be problematic, as reflected by Ladson-Billings (2014) in her statement, Many practitioners, and those who claim to translate research to practice, seem stuck in very limited and superficial notions of culture (p.77). She elaborates, The idea that adding some books about people of color, having a classroom Kwanzaa celebration, or posting diverse images makes one culturally relevant seem to be what the pedagogy has been reduced to (Ladson-Billings, 2014, p.82). The teacher is the person who has to create a bridge between students home and school lives. So, they should learn students culture from them and their families. The third significant role is playing cultural content integration. To represent students culture as a way to create new knowledge, teachers have to add to the educational process cultural information, resources, and materials reflected in all subjects taught in schools. What information should be included in the curriculum, how it should be integrated into the existing curriculum, and its location within the curriculum, this content integration was described by Banks (1993). And the CRT scholars explain that incorporating students culture into the curriculum affirms the legitimacy of cultural heritages of different ethnic groups, both as legacies that affect students dispositions, attitudes, and approaches to learning and as worthy content to be taught in the formal curriculum (Gay, 2000, p. 29). This is also one of the element to increase students cultural attitudes, which also will be positively reflected on their knowledge. The last one and very important is language. It is not enough to be an attractive teacher after the teacher should follow his or her followers. Thats why the teacher should know students native language. Teachers may not know a 100% of that language but should understand and sometimes use it to explain some kind of hard theme in students language. If the teacher will know students language it will give the opportunity to respect him or her. It is always good to understand each other when the student didnt understand some materials from the book. Gonzà ¡lez (2001) states, to speak of language is to speak of our selves. Language is at the heart, literally and metaphorically, of who we are, how we present ourselves, and how others see us. . . . The ineffable link of language to emotion, to the very core of our being, is one of the ties that bind children to a sense of heritage. (p. xix). Look into blends have reliably supported methodologies that support understudies in their local dia lect (e.g., August Shanahan, 2008; Salazar, 1998; Slavin Cheung, 2005), and the advantages of utilizing students non-English local dialects as a part of direction are not restricted to psychological advantages (e.g., Peal Lambert, 1962). The matter of examining language and its role in achievement trajectories, however, is not simply a conceptualization that applies to non-EL students. As described by Garcà ­a (2009): In cases when bilingualism is developed after the language practices of a community have been suppressed, the development of the communitys mother tongue is not a simple addition that starts from a monolingual point. . . . Therefore, bilingualism is not simply additive, but recursive. (p. 52). Consistent with the view of language as not being limited to ELs, Darder (2012) asserts, It is critical that educators recognize the role language plays as one of the most powerful transmitters of culture, and as such, its central role in both intellectual formation and the s urvival of subordinate cultural populations (p. 36). For instance, when I was teaching, in my class were many children from other nationality. There were Uzbeks, Tatar, Turkish, Russian and other. I tried to speak using all these languages. And you know what, my children tried to correct me if I were wrong. In this way, we could be close to each other. When a teacher knows students language, students usually start to respect their teacher. And this is fact. To conclude, polyculture education is the special mentality based on the ideas of freedom, justice, equality; the educational reform aimed at transformation of traditional educational systems so that they corresponded to interests, educational needs and opportunities of pupils irrespective of racial, ethnic, language, social, gender, religious, cultural origin; the cross-disciplinary process penetrating the content of all disciplines of the training program, but not separate courses, methods and the strategy of training, relationship between all participants of the teaching and educational environment; process of familiarizing of pupils with richness of world culture through consecutive assimilation of knowledge of native and national cultures, arms of pupils ability to critically analyze any information in order to avoid fallacies, and also formations of the tolerant attitude towards cultural distinctions the qualities necessary for life in the multicultural world. References: Anderson, L. M., Stillman, J. A. (2013). Student teachings contribution to preservice  teacher development: A review of research focused on the preparation of teachers for  urban and high-needs contexts. Review of Educational Research, 83(1), 3-69. Antrop-Gonzà ¡lez, R., Và ©lez, W., Garrett, T. (2004). Challenging the academic (MIS) categorization  of urban youth: Building a case for Puerto Rican high achievers. Multiple Voices for  Ethnically Diverse Exceptional Learners, 7(2), 16-32. Antrop-Gonzà ¡lez, R., Và ©lez, W., Garrett, T. (2008). Examining familial-based academic success  factors in urban high school students: The case of Puerto Rican female high achievers.  Marriage Family Review, 43(1-2), 140-163.   Banks, J. A. (1993). Multicultural education: Historical development, dimensions, and practice.  Review of Research in Education, 19(1), 3-49.   Darder, A. (2012). Culture and power in the classroom: A critical foundation for the education of  bicultural students. Boulder, CO: Paradigm Press.   Gay, G. (2002). Preparing for culturally responsive teaching. Journal of Teacher Education,  53(2), 106-116.   Gay, G. (2000). Culturally responsive teaching: Theory, research, and practice. New York,  NY: Teachers College Press.   Gay, G. (2010). Culturally responsive teaching: Theory, research, and practice (2nd ed.). New York,  NY: Teachers College Press.   Ladson-Billings, G. (1995a). Toward a theory of culturally relevant pedagogy. American  Educational Research Journal, 32(3), 465-491.   Ladson-Billings, G. (1995b). But thats just good teaching! The case for culturally relevant  pedagogy. Theory Into Practice 34(3), 159-165.   Ladson-Billings, G. (2014). Culturally relevant pedagogy 2.0: aka the remix. Harvard  Educational Review, 84(1), 74-84. Research: Prevalence of Induced Abortions Research: Prevalence of Induced Abortions Shahida Abbasi Literature Review: Prevalence of induced abortion Prevalence of inducedd Abortion in KP, Pakistan Introduction: Maternal morbidity and mortality (MMR) due to complication of unsafe inducedd abortion constitute a major public health concern in many countries. It is assumed that most of the induced abortions are performed by unskilled personnel. Opting unsafe abortion may lead to severe morbidity and infection which results in affecting quality of life. The ultimate result of unsafe abortion is death, which is one of the contributing factors to increase MMR. Low literacy levels, ineffective use of contraceptive and high unmet need are major contributing factors for unintended pregnancies. World Health Organization (2008) most recent report estimated that each year 80 million unintended pregnancies occurs, of these 33 million are caused by ineffective use of a contraceptive methods. The World Health Organization defines† unsafe abortion as a procedure for terminating an unintended pregnancy carried out either by persons lacking the necessary skills or in an environment that do es not conform to minimal medical standards, or both†(p.1). Nearly all unsafe abortions (97%) are in developing countries. Grimes, et.al. (2006) estimated that 68 000 women die worldwide as a result of complications due to unsafe abortion. In addition, it is estimated that in 2008, in developing countries the rate of inducedd abortion has been increased from 78% to 86% in 1985. South-Central Asia accounts for 200 deaths per 100,000 abortions. In our country the actual data related to induced abortion are scarce due to under reported cases because of legal implications. Naqvi and Edhi (2013) revealed that Pakistan is among the top six countries where atmost half of the world’s all maternal deaths occur. Grimes, et.al. (2006) reported that in Pakistan, abortion rate was estimated 29 per 1000 women per yea. Unlike other causes of MMR, death due to induced abortion is absolutely preventable. It is hypothesized that abortion rate is to be higher in the communities with poor socioeconomic status where contraceptive use is lower and rate of unwanted pregnancies is higher. Significance of the study: There is scarcity of community base studies of induced abortions, especially in KP. Most of the studies on prevalence of induced abortion have been conducted in hospital setting. Only women, who develop complications after induction, visit for treatment. Consequently the hospital studies do not represent the true profile of the abortion seekers living in community level. Moreover, findings of this study will purely represent the profile abortion seeker and determinants which will enable the health professionals to plan safe and better care for them. Finally, findings of this study will be used to improve the standards of care in terms of knowledge and practice for induced abortion. Purpose: The purpose of the study is to determine the profile of abortion seeker, prevalence of inducedd abortion, determinants, complication in the community level. In addition, this study also aims to identify standards of safe abortion care provided in the clinic in community level. Study Question: To explore the prevalence and determinants of induced abortion in the community level in the Khyber Pakhtoonkhwa Pakistan. What is the prevalence rate of induced abortion in the community level? What is the level of knowledge of the women who seeks induced abortion? What are the standards of safe abortion care in the abortion clinic? Search Strategies: Pub Med, CINAHL and Mosbys Nursing Consult used as data source for this paper. Studies published between February 2000 and February 2014 on the topic â€Å"induceds abortion† were included. To retrieve relevant literature, electronic databases were searched using a combination of the key terms, namely: (MMR), inducedd abortion, unsafe abortion, causes and complication. Net search was also extended to Google scholar, Population Council of Pakistan and WHO web search to capture the relevant studies. Search generated 150 articles, and through a selection process, 100 were rejected after reading the title and abstract of the article. Inclusion Criteria: Articles with the same key words published after 2000. Exclusion Criteria: Articles were excluded if the study explored: (1) Abortion due to fetal anomalies (2) Illegal abortion (3) Abortion when the mother health is in danger Critical Review Analysis/ Synthesis Determinants of inducedd abortion: Rehan, Inayatullah, and Chaudhary, (2001) and Shah, Hossain, Noonari, and Khan,(2011) Study conducted in 32 clinics 452 women were interviewed to find out characteristics of Pakistani women seeking abortion. A majority of the women (36.6%) were aged 35 years, 61.0% had given birth to 5 children, among them only 40.2% were illiterate. among them (62.8%) were illiterate. The major cause for abortion were â€Å"multi-gravidity† (64.4%), contraceptive failure was the second highest cause (20.3%). Most of the abortions were performed by incompetently trained persons. Saleem and Fikree (2005) study also substantiate these findings (e.g., example multiparous). Most of the women irrespective of their education who undergone for induced abortion wanted a small family. Similar study conducted by Shah, Hossain, Noonari, and Khan,(2011) reported that n= 43 women who were admitted for treatment of induced abortion related complications. Of these (35%) die d due to abortion related complications which accounts for 9.7% of total MMR. DC is the most preferred method used for unsafe abortion (68.4%) despite the fact that manual vacuum aspiration (MVA) is safest technique for induced abortion. Most of the inducedd abortions were performed by untrained abortion providers (84.6%). It is assumed by the researcher that most of the doctors refuse to perform abortion because of having inadequate knowledge. On the contrary Rehan, (2003) reported that among 114 health professionals all of them were aware of the country abortion law. Of these 67.3% have negative attitude towards the induced abortion. One study conducted in field sites by Saleem and Fikree (2005) reported that the causes for unplanned pregnancies were ineffective use of contraceptive and desire to have small family size. The profile of abortion seeker is similar to reports from Rehan, et.al. (2001). Complication of unsafe abortion: A case study of a 29-year old woman who underwent for an unsafe abortion for  unintended pregnancy reported by Naqvi and Edhi, (2013) that the unskilled person perforated the uterus during DC and pulled out the intestine through vagina. Another study conducted by Shah, Hossain, Noonari, and Khan(2011) identified that septicemia was the most common complication (79%) followed by uterine perforation or bowel perforation (30.2%). Hemorrhage accounts for third frequent complication (20.9%). Shaikh, Abbassi , Rizwan, and Abbasi (2010) conducted a study n=230 on admitted patients with complication due to unsafe abortion. induced abortion for 80% of the women were performed by the trained health professionals while for 20% abortion performed by Traditional Birth Attendant (TBA). Major complications included uterine perforation and gastrointestinal injury, observed in (54.0%) women. Hemorrhage was observed in (26.0%) women. Of these 50 women, (12.0%) women died due to septicemia developed because of delay to avail health services after having unsafe abortion and related complications. Saleem and Fikree (2005) study findings shows that 61% of the women reported heavy vaginal bleeding and fever. 19 of these admitted for treatment due to complication of unsafe abortion. (7/19) received blood transfusion. DC was the most frequent method for induction. This report indicates that induced abortion is a significant reproductive health problem causing morbidity and fatality, which needs special attention of the policy makers. Moreover, Rahim, Shafqat, and Faiz, (2011) study findings revealed that 9 women out of 268 died due to unsafe abortion in Peshawar, Pakistan, which accounts for 3.4% MMR. Gap analysis: Despite the fact that induceds abortion is prohibited by the law and religion findings of the studies suggest that it fairly prevalent in the country. Majority of women, who develop complications, seek treatment from public hospital. Consequently the hospital studies do not represent the true profile of the abortion seekers living in community level. Moreover, findings of this study will purely depict profile abortion seeker and their problems which will enable the health professionals to plan safe and better care for them. Emphasis should be placed on improving the technical expertise of the health professionals in order to enable them to provide safe abortion care and treat unsafe abortion related complication. All those facilities which provide abortion care should be monitored against the WHO standards. Post abortion family planning counseling should be the part of the service. By preventing abortions related complications and deaths we can save our children from becoming motherless. References Grimes, D. A., Benson, J., Singh, S., Romero, M., Ganatra, B., Okonofua, F. E., Shah, I. H. (2006). Unsafe abortion: the preventable pandemic.The Lancet,368(9550), 1908-1919. Khan, A. (2013). inducedd Abortion in Pakistan: Community Based Research.JPMA. The Journal of the Pakistan Medical Association,63(4 Suppl 3), S27-32. Korejo, R., Noorani, K. J., Bhutta, S. (2003). Sociocultural determinants of inducedd abortion. Journal of the College of Physicians and SurgeonsPakistan: JCPSP, 13(5), 260. Ç ºhman, E., Shah, I. H. (2011). New estimates and trends regarding unsafe abortion mortality.International Journal of Gynecology Obstetrics,115(2), 121-126. Naqvi, K. Z., Edhi, M. M. (2013). The horror of unsafe abortion: case report of a life threatening complication in a 29-year old woman.Patient safety in surgery,7(1), 1-4. Rahim, R., Shafqat, T., Faiz, N. R. (2011). An analysis of direct causes of maternal mortality.Journal of Postgraduate Medical Institute (Peshawar-Pakistan),20(1). Rehan, N. (2003). Attitudes of health care providers to inducedd abortion in Pakistan. J Pak Med Assoc, 53(7), 293-6. Rehan, N., Inayatullah, A., Chaudhary, I. (2001). Characteristics of Pakistani women seeking abortion and a profile of abortion clinics. Journal of womens health gender-based medicine, 10(8), 805-810. Saleem, S., Fikree, F. F. (2005). The quest for small family size among Pakistani women-is voluntary termination of pregnancy a matter of choice or necessity?. quest. Sathar, Z. A., Singh, S., Fikree, F. F. (2007). Estimating the incidence of abortion in Pakistan.Studies in Family Planning,38(1), 11-22. Shah, N., Hossain, N., Noonari, M., Khan, N. H. (2011). Maternal mortality and morbidity of unsafe abortion in a university teaching hospital of Karachi, Pakistan.JPMA-Journal of the Pakistan Medical Association,61(6), 582. Shaikh, Z., Abbassi, R. M., Rizwan, N., Abbasi, S. (2010). Morbidity and mortality due to unsafe abortion in Pakistan. International Journal of Gynecology Obstetrics, 110(1), 47-49. WHO, Unsafe abortion: Global and regional estimates of the 2011. 22 Feb. 2014 http://whqlibdoc.who.int/publications/2011/9789241501118_eng.pdf> World Health Organization. Unsafe abortion incidence and mortality World Health Organization. 2012. http://apps.who.int/iris/bitstream/10665/75173/1/WHO_RHR_12.01_eng.pdf> Unsafe Abortion: Unnecessary Maternal Mortality. 2009. 22 Feb. 2014 http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2709326/> Safe and unsafe inducedd abortion World Health Organization. 2014. 22 Feb. 2014 http://apps.who.int/iris/bitstream/10665/75174/1/WHO_RHR_12.02_eng.pdf?ua=1> Newhouse, RP. Advanced Practice Nurse Outcomes 1990-2008: A Systematic Review. 2011. https://www.nursingeconomics.net/ce/2013/article3001021.pdf> Rehan, N, Attiya Inayatullah, and Iffat Chaudhary. Characteristics of Pakistani women seeking abortion and a profile of abortion clinics. Journal of womens health gender-based medicine 10.8 (2001): 805-810. Shah, Nusrat et al. Maternal mortality and morbidity of unsafe abortion in a university teaching hospital of Karachi, Pakistan. JPMA-Journal of the Pakistan Medical Association 61.6 (2011): 582. Shah, Nusrat et al. Maternal mortality and morbidity of unsafe abortion in a university teaching hospital of Karachi, Pakistan. JPMA-Journal of the Pakistan Medical Association 61.6 (2011): 582. Rahim, Rehana, Tanveer Shafqat, and Nasreen Ruby Faiz. An analysis of direct causes of maternal mortality. Journal of Postgraduate Medical Institute (Peshawar-Pakistan) 20.1 (2011). Maternal and Perinatal Health in Developing Countries. 22 Feb. 2014 http://books.google.com/books?id=tPi0-hLbTtECpg=PA112lpg=PA112dq=Shaikh,+Abbassi+,+Rizwan,+and+Abbasi+(2010)source=blots=crdQlY4AHgsig=1ZNnZdi8q-99Pg7_vd1BOC0Gock>

The Killer Angels :: essays research papers fc

THe Killer Angels Opinion and Commentary   Ã‚  Ã‚  Ã‚  Ã‚  In the novel The Killer Angels, Mr. Shaara's historical accuracy is unquestionable. He has written this fabulous (Pulitzer Prize winning) novel. Although the heroic suicidal charge of the 10th Minnesotans on the second day of the battle was left out, Shaara focuses on Colonel Joshua Lawrence Chamberlain and the 20th Maine which makes up for the lapse.  Ã‚  Ã‚  Ã‚  Ã‚  It is safe to say that no other novel has so closely allowed the reader to understand the peculiar madness of this civil war.   Ã‚  Ã‚  Ã‚  Ã‚  After reading this powerful, exciting novel one assumes that whenever cultures clash, there will be a final conflict. By showing the reader what the principals of this great battle were (and may have been) current thinking on multiculturalism are highlighted in a new and perplexing way. This was a great feet for a book written in 1974 to be so magnificent.   Ã‚  Ã‚  Ã‚  Ã‚  The Killer Angels has been made into a five hour long motion picture and is called 'Gettysburg.' The novel is so compelling that the story seldomly deviates from the movie. The movie illustrates Mr. Shaara's ability to tell a complex story with clarity. The novel shows a great depiction of the tragedy of war, like in the part when Armistead races into battle, even though he is fighting his best friend (Hancock), and they both get shot. It really shows the views of each side, and what each character felt.   Ã‚  Ã‚  Ã‚  Ã‚  The Killer Angels' will satisfy both the history buff and the Civil War buff. But, the sense of duty, honor, and the appalling loss of life as well as the unbelievable heroism displayed by both sides in the battle will move many readers. The Killer Angels Summary   Ã‚  Ã‚  Ã‚  Ã‚  This outstanding historical novel depicts four days at Gettysburg, Pennsylvania which occur during summer of 1863. These crucial days are the turning point of the American Civil War and the strong days of the Confederacy. In just three days of slaughter in Eastern Pennsylvania, there was one-third as many casualties as during the three years of the Korean War. At the beginning, General Robert E. Lee leads a confident, flawless Confederate Army north into Pennsylvania. There, they hope to demolish the Union Army by provoking it into an attack. Colonel Chamberlain leads a desperate charge of the 20th Maine. For Colonel Chamberlain's actions, he later received the Congressional Medal of Honor. This is told with such force and clarity that the reader smells the gun smoke, hears the rebel yells, feels the heat and desperation and experiences the exhaustion and relief of the Union troops when the day is finally won.

Professional Sports - Athletes do Not Deserve What they are Paid :: Argumentative Persuasive Topics

Professional Athletes do Not Deserve What the Earn Wouldn't it be great to make 31.3 million dollars a year and an additional 47 million dollars in endorsements simply to play a game? Michael Jordan, along with many other professional athletes thinks so. In the 1996 season, playing 3,106 minutes Michael Jordan made 170,000 dollars a day, equaling out to be 160.97 dollars a second. Even more unbelievable are Mike Tyson's earnings in his match with Peter McNeeley. In a single second, he made 281,000 dollars ("Professional AthletesÉ"). Do these athletes really deserve all that money? "Professional athletes are making too much money in a society where salaries and wages are traditionally based on the value of ones work" ("Professional AthletesÉ"). In today's society, one will be paid more if their job is more economically important. However, teaching is one of the most economically important occupations because our future economy relies on the education of its youth, yet teachers are paid much less than the average professional athlete. The U.S President makes decisions that affect our economy and yet he only makes 250,000 dollars a year (Turner). Professional athletes do not play near as vital role in the economy as the president, but their salaries reflect otherwise. These games are supposed to be played for fun, not for millions of dollars. Opponents of this view say payment is being received for a service, therefore professional sports are a business. Many people believe athletes are being paid for little work, but in fact they work harder than any one else. Not only do they work during their particular season; they also work in the off season. Most professional athletes train on their own striving to become better. They also attend miniature camps and their seasonal training camps. These athletes work year round to earn their high salaries. Making it into the pros isn't an easy thing to do. It takes a tremendous number of hours of hard work and dedication every day to earn a job in professional sports. These athletes sometimes go through life threatening injuries for the love of the game. Considering this, one might think that these athletes do it for the love of the game not for the money. According to Gerald Sim, "The odds are higher for someone to become a brain surgeon than a NBA player, so isn't it more logical that the professional athlete get paid more than a brain surgeon?

Depiction of Africa in Heart of Darkness :: Heart Darkness essays

Depiction of Africa in Heart of Darkness Chinua Achebe believes that Joseph Conrad's Heart Of Darkness is racist based on Conrad's descriptions of Africa and it's people. Achebe, author of Things Fall Apart, stresses Conrad's depiction of Africa as the antithesis of Europe and civilization, and the animal imagery present throughout the novella. Heart of Darkness, written in 1899 during the period of British Imperialism, concerns a British trading company and their expedition into the Congo for ivory. The African natives are treated brutally by the Europeans, and despite Conrad's casual condescension towards the Africans, one cannot help feeling resentment at the unnecessary cruelty they must endure. The novella stands as a document against the imperialist practices -- Conrad was quite liberal for the time. The natives are referred to as "savages" several times throughout the story, but Conrad is not using any particularly strong words for the time. The European audiences who would be reading would not find anything racist about it. By today's more sensitive standards, such deference is more serious, but turn-of-the-century England was sure to expect far harsher. Educated people reading Conrad's novel should understand the differences between the past and the present, and be forgiving of his language. The deeper the expedition progressed into the center of the continent, the more isolation was felt by the crew. In a sense, Central Africa IS the antithesis of Western Europe -- it lacks not only the hectic urban structures but also the Social Darwinist attitudes of the time. It is in this remote environment that man must face his true self without any illusions, and the darkness of the human soul is apparent. The uncivilized environment may mock western civilization's refinement, but this is not derogatory towards the jungle, but rather an eye-opener to the European audience. By exhibiting the deeds of the Europeans, their portrayal becomes so negative that they become the savages. Conrad clearly is sympathetic to the plight of the Africans, and any racial epithets, if not accepted by progressives of the time, are not meant as attacks directed at the natives. It should be obvious that Conrad is on their side -- or is this "undermined by the mindlessness of its context and the pretty explicit

Marketing A New Baby Food In Sweden For Nestle

The company that is planning to introduce a new baby food product in Sweden already has a presence and it is among a group of companies that are under Nestle Nordic where other Nestle companies that are operating in Denmark, Finland, and Norway are under and these four companies work in concert and represent Nestle’s operations in Northern Europe.This means Nestle is not new for Sweden where it is selling a number of products among which there are a few baby food products such as Bona and Piltti that have a wide range of acceptance among those that are using breast milk substitutes. [1] The baby food business had been and still is lucrative even if it is a very sensitive area of business that has a lot of controversies around it simply because there are a big number of organizations that are against breast milk substitutes and had been highlighting the problems that are related to it.[2] Because of that the company had always been on the defensive in order to do business in th is particular sector and it had made a concession with consumers and the concerned members of society, by putting a statement out on the very outset declaring that there is nothing better for a child than the mother’s milk and every mother had been encouraged to use breast milk at least for the first four to six month, even more if possible.The only time the company recommends the use of its mother milk substitutes early on is whenever mothers are not in a position to provide breast milk for their children, which could be because of a premature birth of a child or when the mother is either sick or deceased. Since it is not always possible to find wet nurses the breast milk substitutes come close to what the breast milk will provide the newborn children. [3]There are a few problems surrounding breast feeding where if somehow mothers start using the breast milk substitute early in a child’s life the possibility that their own natural milk producing process could be disru pted and they will have no choice other than to depend on the breast milk substitutes that are scientifically proven to be as good as a breast milk, albeit some shortcomings where the breast milk is proven to have a natural immune building mechanism that will enable children to fight disease better.At the same time in the absence of the scientifically processed and manufactured baby foods such as what Nestle is selling in Sweden, it is difficult to come up with a baby food recipe that could be prepared at home that will have all the required nutrition, and the only substitute that could come close to the mother’s breast milk, which is cow milk is not digestible by a small child’s metabolism process creating problems such as anemia in addition to forcing the child’s system to absorb a large amount of calcium and fat that it is not ready to do so.[4] Because of all these controversies organizations such as the World Health Organization (WHO) had to intervene and c ome up with a code that every company that is manufacturing and selling baby food products will have to adhere to and it has the support of all government bodies. The particular code is not new to Nestle that had been applying it for all these years, but when it is time to come up with a new baby food product and marketing it effectively, there are difficult procedures to follow, one of them being the code has to be observed.The main focus of the WHO Code is in preventing such companies that are marketing baby food products to have a direct access to mothers and to regulate the interaction they could have with those who are providing them essential services such as physicians, nurses, and other health care staff, because those who are against companies that are coming up with breast milk substitute products believe that mothers will have to be protected from their marketing ploy as much as possible, at least for the first six months of a child’s life.[5] Such approach is diff icult since most mothers living in societies such as Sweden will be strapped for time because most of them could be working outside of the home and nature itself is such that if the breast is not used continuously after birth it will stop producing milk. And in between the mother milk advocates believe that if mothers are not approached with various marketing tactics this problem could be averted and mothers will start to feed breast milk right after birth up to six months and more if possible.Without disputing this assumption, it is not difficult to visualize the hurdle a marketing team that is trying to promote a new product that the company had gotten a permit to manufacture and put into the market has to overcome. Nestle had been focusing lately on what is called functional or nutraceuticals baby food that has a dual purpose of serving as a nutritional breast milk substitutes while at the same time it has medicinal advantage that the children using the product will be benefited from.[6] The company did not want to come up with a new name for a product and what it did was it took one of its popular products Piltti and created a different version that is converted into a functional baby food and simply named it Functional Piltti. In doing so it added three ingredients, â€Å"selenium† which is a substance that helps the body get rid of harmful oxidants since it is a proven antioxidant that has the capacity to turn harmful radicals that appear in the body into innocuous water and oxygen.The second ingredient it added was â€Å"nucleotides† whose main function is helping the growth of good bacteria in the gut so that the gut can fight bad bacteria and this ingredient is available in breast milk enabling children to build a natural immune system. And when children are using breast milk substitute formula, unless this substance is added they could be vulnerable to many kind of diseases, one of the reasons breast milk advocates had been highlighting , although it could be solved by simply introducing this substance into baby foods, which nestle did.The third ingredient was â€Å"beta-carotene† whose main function is to create a fortified immune system in the body since it is an antioxidant and it also helps in developing good vision early on, as well as it adds to the good development of the skin. [7] These are ingredients that are supposed to raise the eyebrows of mothers and their pediatricians who are mostly responsible for recommending what kind of baby food formula is good for the newborn children.From the outset the team knew that it has a winning product on its hand and this product is expected to cannibalize the regular Piltti in the long run, which is a little bit cheaper, but it is also presumed to beat many of the competing products that have not yet introduced functional baby food products in their baby food product line, even if their catching up quickly is imminent.However, until that happens the team was a ware that there would be a window of time the company could do a quick profitable business. They have everything at their disposal except that they were aware of the WHO Code, which stipulates rules that make all the areas where an effective promotion could have taken place off limit.They are not allowed to have a direct contact with pregnant women or mothers of small children, although in today’s marketing campaigns that might not be essential, yet sometimes it is possible to come up with events where a close interaction between the marketing team and those who would be firsthand users of their product would have been possible. Because not only they can educate the mothers about their products but also they can give out samples and gifts that will build good relationship, which the code prohibits nonetheless.[8] It is not only that they cannot advertise using the known methods where they can put their ads on billboards, distribute brochures, or give out samples. All that can be carried out is through approved institutions by the WHO Code and if any of the allowed institutions are engaged in giving out free samples that are allowed to receive free samples from the manufacturers they have to make sure that there will be enough supply for the involved mothers for as long as they need it.This is so because this tactic had been highlighted where marketers and distributors of baby food products would usually start giving out free samples and if the mothers become dependent on it at the earlier stage of their breast feeding days and avoid breast feeding it will affect their ability to produce milk leading to their forced dependency on the substitute, which would mean they will be forced to buy the breast milk substitute products. Those who might not afford it could harm the normal growth of a child, which is a justifiable cause to be concerned about.[9] Therefore, there are very limited channels the marketing team could be promoting through and spotting those channels is very important. In addition, it is important the marketing team as well as the company should know that their new product should aim at those that are four months old and higher in normal circumstances and the only exception is when the mothers are not in a position to do breast-feeding for various reasons, there are no wet nurses, and at times access to breast milk banks might not be available since there are some of them in some communities.This would mean their marketing interaction is severely limited to interacting with health care personnel only and it is through them their would be customers will be educated to use their product as advertising to the general public is not allowed. Marketers do not have permission to show their existence at the point of sale, put posters, or any other means of advertising to promote their products.They cannot solicit mothers directly or indirectly or cannot give them gift nor free samples. Even if the health care system has the di scretion of recommending the use of breast milk substitutes, they cannot allow their workplace for promoting any kind of such products. Nor any of the staff of such establishments have permission to accept any money from distributors and manufacturers of such products.But at least if the authorities see it beneficial they can make arrangement where pregnant women and mothers of young children to be educated or to be informed by a sales team, but the purpose of the meeting is far from pitching a product and it will be educational, where they will always be advised there is nothing better than breast-feeding for the newborn children. The labels on the products should not display a child’s picture and labels should clearly describe what the ingredients are, how to prepare it, and at what kind of temperature to store the product.In addition, they have to testify that the substitute does not come near to breast-feeding and the message will have to be to the point, without idealizi ng the breast milk substitute. The overall scenario when promoting baby food formula resembles medicine where there are go betweens who are the health officials and the authorities, and manufacturers of medicine target physicians when it comes to promoting their product since they are the ones who would subscribe it to their patients.Furthermore, almost no medicines are available without prescription, even if there are a few over-the-counter products. With the same token, even if the breast milk substitutes could find their way into grocery stores or even drug stores where anyone can pick them off the shelf without prescription, the consumers of such products could get their information from health workers only or from the labels that are required to follow some procedures, and marketers should not try to reach the direct consumers who are mothers of young born children or expectant mothers.Therefore, the team only had to approach a given number of institutions, mostly health establ ishments, where they are allowed to distribute their samples, gifts, and educational material so that the health officers will be informed about the benefit of their products and pass it on to the mothers of the young children.Due to this restriction the cost and the effort involved in marketing a baby food brand is not very high since they are not allowed to put billboards on the highways of several comminutes, or they do not have to advertise on TV, print, or are not allowed to print brochures and distribute them to the public, but they can pass such material to the health officials to help them with their educating the mothers. Hence, the undertaking would not be expensive since doing it in a continuous basis until the product becomes popular is not required as the case is when promoting other products.Instead, what is involved here is arranging an appointment with the involved officials or at times, all it might take is visiting these establishments in person that might number l ess than hundred. Since such officials are not allowed to ask any payment directly or indirectly that also saves the company a lot of money and it can focus only on samples and at times gifts, to be given to the mothers through the health officials in a form of utensils and the like. Nevertheless, giving physicians bonus is a common practice in the pharmaceutical industry since it is through them all the manufactures are selling their products.When it comes to baby food market it is not allowed, yet the sales team had started taking note to see if there will be some that will qualify in the long run for a preferential treatment and if there is a possibility of getting around the restriction to introduce a bonus even if the code prohibits it, but since it is a marketing scheme there has to be some way of compensating some of the health care workers who would choose to recommend the particular Nestle product for their clients when there are other competing products, because even if Fu nctional Piltti is new in the market, it might not take more than three months for the other manufactures to come up with similar products. Consequently, the job of the sales team is cut out for them where they have made a list of the establishments that are responsible for advising mothers and expectant women what kind of breast milk substitute to use. The job of the establishments that are medical and health care centers, hospitals and private pediatricians is to educate the mothers when to start mixing the breast milk substitute with their breast-feeding and what quantity and frequency to use, a knowledge they would acquire from the manufacturers and from their own experience as a health care officials.There is always a department at the bigger institution that will deal with the various marketers and when the need arises it is possible to arrange a one-on-one appointment and the promoting and the education process could take any form and any length of time. But the anticipated e nd result is in due time the company will start selling its products, either through the drug stores of big hospitals and health centers that can arrange to receive a shipment or the mothers will have to go and buy it from outside market once it is recommended to them by the health officers. And here the other job of the sales team will kick in because they have to go around to talk with the retail establishment, big and small, in the cities they are operating, which will require an extended travel as sometimes they have to cover the outskirts of the city as well as the outlying regions.There is a huge competition to get space in the crowded shelves of retailers that will have to be convinced that the product is worth their recommendation and meets all the legal requirements to be sold for the public, which is part of the job of the sales team to furnish proof and explanation. This is also a very crucial part of their job, although at times it could be done through the distributors. However, the smaller retailers that are not chain stores might have to be approached individually or it might be the job of the distributors to convince them to carry the new product that should attract many buyers because of what it is offering, which is not only unique but functional foods are new even for the general food market that is catering for the adult buyers.After doing that, the particular brand depending on its popularity might start to sell itself, where distributors and retailers would want to put it in their stock and on their shelves because it is selling well, and when that point is reached the sales team could say their job is partially done, but they can still search for new locations and retailers in the same regions or in other regions. The conclusion is the baby food market is a highly regulated market and it is similar to the pharmaceutical market where manufacturers do not have a direct access to the buyers and users of their products, because of the sensit ive nature of what is involved, which is the life of young children whose growth could be harmed irreversibly if they are not given what they exactly need for their normal growth from the beginning.Even if there is no outright opposition to the existence of the breast milk substitutes, the authorities and other concerned groups would have preferred if mothers start using it between four and five months, but since that might not be possible because of the nature of the life of the mothers themselves who could be working outside of the home, which will result in their being time strapped, and instead of preparing food for their children at home it will be easier for them to pick the substitutes form the various stores and mix the feeding process with their own breast-feeding since it is proven to be vital for the children. Similarly, the existence of the breast milk substitutes will become handy for children whose mothers cannot breast-feed them for various reasons that were mentioned earlier, and in their case the breast milk substitute will come close to breast milk and they will grow up healthy as there are sources that are saying even if people simply wanted to believe that breast milk is better for the child and it will create some kind of bondage between mother and child, in reality the substitutes are proven scientifically to be as good as the breast milk if not better.Therefore, any company that is selling baby food, which has a global market of close to $21 billion a year will have to go over many hurdles to put the substitute on the hands of the mothers that will use it to feed their baby properly and everyone will be benefited at the end of the day. [10] REFERENCE 1. Nestle in Northern Europe. Retrieved from the Web on April 5, 2007. www. nestle. se/neobuilder/200108091943_6622_3b72cbb9544e1. html 2. Baby Food Business Assessment. Retrieved from the Web on April 5, 2007. www. researchandmarkets. com/reports/3492 3. Baby Food Industry Lobbies WHO. Retr ieved from the Web on April 5, 2007. www. bmj. com/cji/content/full/321/7273/1411 4. The Ecologist. Retrieved from the Web on April 5, 2007. www. theecologist. org/archive_detail. asp? 5. International Code. Retrieved from the Web on April 5, 2007. www. ibfan. org/english/resource/who/fullcode. html 6. Nestles Market War.HighBeam Encyclopedia. Retrieved from the Web on April 5, 2007. www. encyclopedia. com/doc/1G1-131934511. html 7. Breast Feeding. Retrieved from the Web on April 5, 2007. www. geocities. com/HotSprings/spa/3156/code. htm 8. Health Workers and the Baby Food Industry. Retrieved from the Web on April 5, 2007. www. bmj. com/cji/content/full/312/7046/1556 9. Nestle Public Relation Machine Exposed. Retrieved from the Web on April 5, 2007. www. babymilkaction. org/boycott/prmachine. html 10. Health-Conscious-Drive-Baby-Food-Market-Growth. Retrieved from the Web on April 5, 2007. www. rncos. com/Press_Release/Health-Conscious-Drive-Baby-Food-Market-Growth-July. htm